VANCOUVER, BC and PORTLAND, OR, Aug. 31,
2011 /PRNewswire/ - Naturally Advanced Technologies Inc.
(the "Company") (OTCBB: NADVF) (TSXV: NAT) is pleased to announce
the appointment of Jay Nalbach as
its Chief Marketing Officer, a newly-created position. With more
than 16 years in the sports and fashion industries, Nalbach adds
deep experience in brand and product marketing as well as
go-to-market strategy to the NAT executive team. In this new
position, Nalbach will lead all marketing and key partner
relationships for the company.
"We're very excited to welcome Jay to the team at this critical
point in our company history," said Ken
Barker, CEO of NAT. "His experience growing business and
securing market share for major global brands like adidas, Reebok
and Fila will impact the adoption of our CRAiLAR fiber as we move
ahead with a focus on large global brand partnerships."
Prior to joining NAT, Nalbach served as Brand Director at adidas
Group Japan KK, leading the execution of subsidiary brand Reebok's
first ever 360-degree product and marketing campaigns in
Japan. Before this he was Global
Head of Men's Lifestyle Footwear for Reebok International. This
came at the critical post-acquisition period of Reebok by
adidas.
Prior to joining NAT, Nalbach held senior roles with adidas AG,
including key work with Reebok, adidas Originals, Foot Locker
Europe in footwear, apparel, supply chain and account management.
His time with adidas, where he began in 1995, paused briefly for a
nearly three-year senior role with Fila International.
Nalbach's deep experience has given him remarkable global
exposure, having held positions in the U.S., UK, Japan, The
Netherlands and working extensively in Italy and Germany. Long-term, NAT intends for this to be
a significant asset to its growth plans.
"The science behind our CRAiLAR fiber is unlike anything
available in the world today," said Nalbach. "From the way the
fiber is sustainably grown and processed, to how it is integrated
with global brands like Hanes, this represents a massive
opportunity in terms of how we live as consumers and how the brands
you love enable you to feel better about buying their
products."
After a significant period of research and development, NAT has
signed purchasing or development agreements with HanesBrands,
Georgia-Pacific, Levi Strauss and
Company, Cintas Corporation and Ashland Inc. since March 2011.
About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
environmentally sustainable biomass resources from flax, hemp and
other bast fibers. The Company, through its wholly owned
subsidiary, CRAiLAR(r) Fiber Technologies Inc., has developed
proprietary technologies for production of bast fibers, cellulose
pulp, and their resulting by-products in collaboration with
Canada's National Research Council. CRAiLAR technology
offers cost-effective and environmentally sustainable processing
and production of natural, bast fibers resulting in increased
performance characteristics for use in textile, industrial, energy,
medical and composite material applications. The Company was
founded in 1998 as a provider of environmentally friendly, socially
responsible clothing. For more information,
visit www.naturallyadvanced.com.
Neither the TSX Venture Exchange Inc. nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Statement Disclaimer
This news release includes certain statements that may be
deemed "forward-looking statements". All statements in this news
release, other than statements of historical facts, are
forward-looking statements. Forward-looking statements or
information are subject to a variety of risks and uncertainties
which could cause actual events or results to differ from those
reflected in the forward-looking statements or information and
including, without limitation, risks and uncertainties relating to:
any market interruptions that may delay the trading of the
Company's shares, technological and operational challenges, needs
for additional capital, changes in consumer preferences, market
acceptance and technological changes, dependence on manufacturing
and material supplies providers, international operations,
competition, regulatory restrictions and the loss of key employees.
In addition, the Company's business and operations are subject to
the risks set forth in the Company's most recent Form 10-K, Form
10-Q and other SEC filings which are available through EDGAR at
www.sec.gov. These are among the primary risks we foresee
at the present time. The Company assumes no obligation to update
the forward-looking statements.
SOURCE Naturally Advanced Technologies Inc.