- Patent granted in Australia
adds to Company's IP portfolio
TORONTO,
June 17, 2014 /CNW/ - Sprylogics
International Corp. ("Sprylogics" or the "Company") (TSXV:
SPY), a technology provider of local mobile search and
messaging solutions for consumers and businesses is pleased to
announce that it has been granted a new patent in Australia for a "System and Method for Adding
Advertisements to a Location-Based Advertising System". This
addition compliments the Company's existing grant of this same
patent in Japan.
Australian Patent No. 2010279620 was granted on
May 1, 2014, and it is described as
follows:
A location-based advertising system
automatically analyzes messages posted on social networking systems
or other publicly accessible or private computer systems for
posting messages for viewing by others. The messages are analyzed
to identify messages that contain offers, such as offers that may
be construed as location-based offers. Information about the offers
is extracted from the messages and placed in a database. The
database may be used by a location-based advertising application to
send advertisements to targeted users or to respond to users who
are qualified according to their current or recent geographic
location. Optionally or alternatively, merchants may send messages,
such as e-mail messages or instant messages (IMs), to the system to
notify the system of offers. These messages are also analyzed and
information about their respective offers is extracted and placed
in the database.
"This new patent in Australia combined with the recently granted
patent in Japan (see press release
dated February 3, 2014) is related to
important features in our Poynt-Enabled SDK and Poynt App,
pertaining to the monetization of location-based search intent",
said Marvin Igelman, CEO of
Sprylogics. "We are pleased to widen our global reach with this
relevant and valuable patent, and we anticipate obtaining further
grants of this patent in other countries in the future."
About Sprylogics
Sprylogics International Corp. enables telecom
operators, messaging and mobile application providers to introduce
new revenue streams into their apps with its "Poynt-Enabled"
SDK. "Poynt-Enabled" brings monetization related to the
user's search intent, while increasing loyalty, engagement and
usage activity levels. Sprylogics semantically aggregates and
distributes useful local content by making it searchable via its
patented geographical and contextual targeting technology.
Sprylogics also markets Poynt; an award winning,
all-in-one mobile local search App that has garnered over 20
million downloads. Both products have a common focus on enhancing
the mobile user experience, enabling users to do more "without
leaving the app", while monetizing via local search results and
transactions.
Visit www.sprylogics.com, or follow
@poynt on Twitter. Download the Poynt App on your smartphone at
http://m.poynt.com.
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Cautionary and Forward-looking Statements
- Statements contained in this news release, which are not
historical facts, are forward-looking statements that involve risk,
uncertainties and other factors that could cause actual results to
differ materially from those expressed or implied by such
forward-looking statements. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. All forward-looking statements included in
this news release are based on information available to the Company
on the date hereof. Forward-looking statements are subject to
known and unknown risks, uncertainties and other factors that could
cause actual results of Sprylogics to differ materially from the
conclusion, forecast or projection stated in such forward-looking
statements. These risks, uncertainties and other factors include,
but are not limited to factors referenced in Sprylogics' other
continuous disclosure filings, which are available
at www.sedar.com. Readers should not place undue reliance on
these forward-looking statements. The Company assumes no obligation
to update any forward-looking statements, except as required by
applicable securities laws.
SOURCE Sprylogics International Corp.