VEG Sol Cuisine Ltd

• Sol Cuisine's Bites and Fillets now available in Metro Ontario; Meatballs, Fillets and Bites now available in Metro Quebec
• Sol Cuisine has the #1 preferred plant-based chicken alternative in North Americaⁱ and Canada's #1 frozen plant-based burgerⁱⁱ

MISSISSAUGA, ON, June 30, 2021 /CNW/ - Sol Cuisine Ltd. ("Sol Cuisine" or the "Company") (TSXV: VEG) a growth-oriented North American plant-based protein leader, today announced it is expanding its distribution partnership with Metro Inc. in Ontario and Quebec. Shoppers at Metro locations can now purchase a growing number of the Company's innovative and award-winning plant-based products.

Metro Ontario has added Sol Cuisine's Crispy Chik'n Bites, Spinach Chickpea Bites, Spicy Bean Bites, and Crispy Tempura Fillets to its existing inventory of Sol Cuisine's Tofu, plant-based burgers, Stuffed Turk'y Roast with Gravy and Crispy Chik'n Tenders.

Metro Quebec has added Sol Cuisine's

Italian Meatballs, Crispy Tempura Fillets and Crispy Chik'n Bites

 to its existing inventory of Sol Cuisine's Tofu, and plant-based burgers.

Sol Cuisine has been recognized for its category leading products. The Company has the #1 preferred plant-based chicken alternative in North America and Canada's #1 frozen plant-based burger.

John Flanagan, CEO of Sol Cuisine commented, "Metro has been a valued partner for Sol Cuisine for more than seven years, and we are excited to be expanding our relationship, including the introduction of our top selling SKUs to Metro stores in the key Ontario and Quebec markets. Metro customers have responded very favourably to our Tofu, plant-based burgers and Tenders and we look forward to bringing a wider variety of Sol Cuisine's taste-preferredⁱⁱⁱ, nutritionally superior^iv plant-based offerings to these consumers."  

Sol Cuisine has a long-standing distribution partnership with Metro Inc, a food and pharmacy leader in Ontario and Quebec with annual sales of approximately $18 billion^v. The Company has been distributing its products through Metro in Ontario and Quebec since 2014 and 2018 respectively.

Product Portfolio

Sol Cuisine has a thoughtfully curated portfolio of over 30 SKUs, focused on differentiated centre-of-plate offerings. The Company currently has three primary platforms: Burgers, Appetizers and Entrees. The Company's Burgers are ranked as the #1 frozen brand in Canada^vi, and its Appetizer line includes the #1 consumer preferred plant-based chicken alternative in North Americaⁱ.

A January 2021 blind taste test conducted with 350 consumers resulted in over 60% of those consumers preferring Sol Cuisine's products vs. other leading plant-based brandsⁱⁱⁱ, with the Company's products topping consumer perception metrics including health, quality, and taste, compared to competitive offerings in the market. Sol Cuisine's products are proven to be nutritionally superior to major competitive plant-based offerings, with its burger significantly out-performing category norms, being higher in key nutrients and fibre as well as dramatically lower in calories, fat, and sodium^iv.

For more details, visit Sol Cuisine's IR website at: investors.solcuisine.com or contact the IR team at investors@solcuisine.com.  

About Sol Cuisine Ltd.

Sol Cuisine is the publicly traded parent company of Sol Cuisine Inc. following the completion of its "qualifying transaction" on May 19, 2021. Sol Cuisine is a fast-growing producer of branded, consumer-preferred plant-based protein offerings across key center-of-plate and appetizer categories. The Company's products are offered through an established omni-channel distribution platform in Canada and the U.S. and are available in over 11,000 stores and more than 41,000 unique points of distribution. Over a history of 20+ years, Sol Cuisine has consistently demonstrated an ability to innovate and delight consumers in Canada and the U.S., while remaining true to its commitment to producing great tasting products that are nutritionally superior both to meat-based offerings and to competitive plant-based products. This commitment has resulted in several Canadian product wins, including the #1 frozen plant-based burger in Canada, the #1 consumer-preferred chicken alternative and the #1 quality roast product as determined by Whole Foods Market. The Company's taste and nutritional superiority has also resulted in private label contracts with some of the most recognized natural brands in North America. These products are all produced at Sol Cuisine's two state of the art facilities, totaling 35,000 square foot facility in Mississauga, Ontario, capable of supporting up to 10 million kilograms of volume per annum.

For more details on Sol Cuisine's consumer brands:
Website: www.solcuisine.com 
Instagram: @solcuisine 
Facebook: @solcuisine 
Twitter: @solcuisine
LinkedIn: @solcuisine 

Forward Looking Statements

This press release includes forward-looking information within the meaning of Canadian securities laws regarding the Company and its business. Often but not always, forward-looking information can be identified by the use of words such as "expect", "intends", "anticipated", "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would" or "will" be taken, occur or be achieved. Such statements are based on the current expectations and views of future events of the management of each entity, and are based on assumptions and subject to risks and uncertainties. Although the management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur and could differ materially as a result of known and unknown risk factors and uncertainties affecting the company, including risks regarding the size of the industry, the growth of the market for the Company's products, the rate and quantity of production at the Company's facilities, market conditions, economic factors, management's ability to manage and to operate the business of the Company and the equity markets generally. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. Accordingly, readers should not place undue reliance on any forward-looking statements or information. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and the Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

The TSX Venture Exchange has not reviewed, approved, or disapproved the content of this news release.

John Flanagan
Chief Executive Officer
905-502-8500

Forward Looking Statements

This press release includes forward-looking information within the meaning of Canadian securities laws regarding the Company and its business. Often but not always, forward-looking information can be identified by the use of words such as "expect", "intends", "anticipated", "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would" or "will" be taken, occur or be achieved. Such statements are based on the current expectations and views of future events of the management of each entity, and are based on assumptions and subject to risks and uncertainties. Although the management believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur and could differ materially as a result of known and unknown risk factors and uncertainties affecting the company, including risks regarding the size of the industry, the growth of the market for the Company's products, the rate and quantity of production at the Company's facilities, market conditions, economic factors, management's ability to manage and to operate the business of the Company and the equity markets generally. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. Accordingly, readers should not place undue reliance on any forward-looking statements or information. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and the Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

SOURCE Sol Cuisine Ltd.