VPI Vitality Products Inc

TSXV Trading Symbol: VPI

VANCOUVER, BC, Oct. 31, 2022 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality") is pleased to announce its line of award-winning vitamins and supplements are now available in an additional 25 stores in North America. Vitality is focused on sales growth by adding more points of distribution and reaching new customers both instore and online. Vitality attended CHFA NOW in Toronto (September 17-18) and Natural Products Expo East in Philadelphia (September 29-October 1) to meet with current and prospect retailers, national distributors and our US broker.

18 New Locations in Canada

Calgary Co-op has listed 10 SKUs at 18 locations in Calgary and surrounding areas; Calgary Co-op is one of the largest retail co-operatives in North America with 440,000 members, 3,850 employees, and annual sales of $1.2 billion. The 10 SKUs listed include: Power Iron + Organic Spirulina (30 and 60 vcap), Daily Iron + Organic Spirulina (60 vcap), Time Release Super Multi (60 Tab), Time Release B Complex + Vitamin C 600 mg (30 and 60 Tab), Relax+ (60 Tab), Trace Minerals + Chlorella (30 and 90 vcaps), and Vitality GLOW Collagen + Cranberry (200 Grams). For store locations visit: https://www.calgarycoop.com/health/natural-choice/vitamins-and-minerals/).

7 New Locations in United States

Vitality is now available for purchase at seven (7) new locations in the United States including six GNC stores (www.gnc.com) and Harvest Market in Fort Bragg, California. The GNC stores are located in: Brandon, Florida; Sarasota, Florida; North Port, Florida; Washington, Pennsylvania; Greensburg, Pennsylvania and California, Maryland. All six stores carry Power Iron + Spirulina, Magnesium + Chamomile powder for Adults, and the Vitality GLOW line: Marine Collagen + Biotin, Marine Collagen + Rose and Collagen + Cranberry.

"We are excited to work with 25 new stores and reach new customers," said Cheryl Grant, President & CEO. "The start of industry tradeshows opened doors to meet with retailers to introduce our fantastic line of products in both Canada and now in the US."

Vitality is thrilled to announce it has received an alive Award for Retailer Favourite – Women's Product (Bronze) for Power Iron + Organic Spirulina. Vitality was one of 9 nominated in the category. The Company has previously received 10 alive Awards including Retailer and Consumer Favourite for Best New Supplement and Women's Product. Each year, alive announces the best of the natural health industry in Canada as voted on by retailers and consumers.

"Winning an alive Award from retailers is gratifying as Vitality is young in the market and making a difference in women's lives; we are grateful for their support," adds Cheryl Grant. "It has been an exciting month to connect with retailers and hear the response to Vitality. We will continue to build on the momentum as we enter the key sales months for vitamins and supplements." 

Visit our Investor site: investinvitality.com

VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured in BC, Canada and currently sold in over 600 natural health stores in Canada and the United States, and online direct to customers. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products. To view Vitality's products, visit: www.vitality.ca

On behalf of the Board of
VITALITY PRODUCTS INC.

"Cheryl A. Grant" (signed)
__________________________________ 
Cheryl A. Grant, President & CEO

Information set forth in this news release involves forward-looking statements.  Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions.  By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume.  Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change.  Investors are cautioned against attributing undue certainty to forward-looking statements.

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SOURCE Vitality Products Inc.