Asiarim Corporation Announces Trademark Licensing Agreement for Build-In Keyboard Computer
24 September 2010 - 5:44PM
Marketwired
Asiarim Corporation (OTCQB: ARMC) ("Asiarim") announces that its
subsidiary, Commodore Licensing B.V. ("Commodore"), in the
Netherlands has entered into a Trademark Licensing Agreement for
Build-in Keyboard Computer with Commodore USA, LLC ("Licensee"), an
independent third party unrelated to Asiarim and any members of
Asiarim.
The Trademark License Agreement grants the Licensee the right to
manufacture, market and distribute Build-in Keyboard Computer
("Keyboard Computer") and certain accessories for this type of
computer, under certain terms and conditions and all subject to the
approval of Commodore. The License Agreement is for an initial
period of approximately 3 years, provided that certain financial
and sales commitments are met, and can be renewed subject to
fulfillment of certain sales targets and financial commitments.
With the introduction of the Keyboard Computer, the rich
heritage of C64 will be revived which has been initiated and
maintained by many user groups around the world. In response to a
long desire and numerous requests from these user groups, Commodore
decided to grant a limited licensing agreement to the Licensee for
Keyboard Computer for the revival and re-introduction of the
traditional retro product in the original form factor of Commodore
64, equipped with the latest technology and features.
The revival of the iconic Keyboard Computer in the original form
factor is one of the steps in Asiarim's strategy to launch a new
exciting line of computer products under the Commodore brand name.
A complete product line of notebooks, all-in one desktop PCs, 7, 10
and 11.6 inch tablet computers will be introduced before the end of
2010. Furthermore, Asiarim is focusing on its mobile product gaming
strategy, concluding alliances for a new line of mobile handheld
devices and smart phone products -- all featured with easy to use
mobile applications and direct online access for instant social
networking functionalities using the Android Operating System.
Mr. Ben van Wijhe, President and CEO of Asiarim, states, "We
will be launching our new line of core products under the Commodore
brand soon. However, in recognition of the many 'Commodorians' that
grew up with the C64 and who are still active in the playing field
of this iconic product of the '80s, we felt compelled to
re-introduce the Commodore C64 in the original form factor. We have
been looking for a reliable partner and have entered into a limited
licensing agreement with Mr. Barry S. Altman, President & CEO
of the Licensee, to re-launch the Keyboard Computer under certain
conditions, whilst Asiarim will remain focusing on developing and
distribution of Commodore's core product line of notebooks, a
series of desktop all-in-one computers, as well tablet and mobile
(smart phone) devices."
Mr. van Wijhe further added, "We are excited about the
initiative of Mr. Altman and we are waiting for the initial
prototypes of the Build-in Keyboard Computer for review and product
Quality Control approvals. We expect that after this, the product
will be ready for distribution to consumers according to the
proposed specifications and terms. Commodore Licensing B.V. will
follow up with the Licensee regarding the Keyboard Computer
products so that it complies with the License Agreement and our USA
office in California will also initiate and encourage collaboration
within the Commodore group of companies to support the Keyboard
Computer product distribution."
Commodore USA, LLC is an independent third party and has no
affiliation or association with Asiarim and other Commodore
companies other than the limited brand license agreement for the
Build-in Keyboard computer.
About Asiarim Corporation: Asiarim Corporation (OTCQB: ARMC) is
a Nevada corporation. The Asiarim Group holds the worldwide rights
for the "Commodore" trademark and its subsidiaries are in the
business of developing and distribution of computer and mobile
products under the Commodore brand as well brand licensing to
authorized parties.
Additional information on Asiarim or Commodore can be found at
its website at www.commodorecorp.com
Forward Looking Statements: A number of
statements contained in this Report are forward-looking statements
that are made pursuant to the Safe Harbor Provisions of the Private
Securities Litigation Reform Act of 1995. Certain written
statements in this press release constitute "forward-looking
statements" as defined under the Private Securities Litigation
Reform Act of 1995. Words or phrases such as "should result," "are
expected to," "we anticipate," "we estimate," "we project," "we
intend," or similar expressions are intended to identify
forward-looking statements. Such statements should not be construed
as an invitation to participate in an offering of shares in the
capital of Asiarim or a confirmation that an offering will indeed
occur. These statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from those expressed in any forward-looking statements. These risks
and uncertainties include demand for our services, product
development, our ability to maintain acceptable margins and control
costs, the impact of federal, state and local regulatory
requirements on our business, the impact of competition and the
uncertainty of economic conditions in general, including the timely
development and market acceptance of products, competitive market
conditions, successful integration of acquisitions, the ability to
secure additional sources of financing, the ability to reduce
operating expenses, and other factors. The actual results that
Asiarim achieves may differ materially from any forward-looking
statements due to such risks and uncertainties. Readers are
cautioned not to place undue reliance on forward-looking
statements, since the statements speak only as of the date that
they are made, and we undertake no obligation to publicly update
these statements based on events that may occur after the date of
this document.
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