Distilling Success: ASCC Seeks Out World-Class Ingredients for New Premium Vodka
22 October 2012 - 8:00PM
Business Wire
The Aristocrat Group Corp. (OTCBB: ASCC) knows that the secret
to producing a billion-dollar brand of premium vodka lies in the
spirit’s flavor: The world’s most successful vodkas are the brands
that taste the best.
Quality ingredients are the key to distilling a great-tasting
vodka. That’s why ASCC’s new brand management division, Aristocrat
Brands, is hard at work researching, testing and sampling
top-quality grains for use in distilling its forthcoming line of
premium spirits.
“Top-shelf vodkas are distilled all over the world from wheat,
rye, potatoes and even soy,” said ASCC CEO Cindy Morrissey. “In
order to deliver maximum returns to our shareholders, we’re
striving to produce a quality product right here in the USA that
will be an immediate hit in the marketplace. To do that, we’ve got
to separate the wheat from the chaff when it comes to identifying
flavorful ingredients that the public will fall in love with.”
America’s love affair with vodka is strong. It’s the nation’s
top-selling spirit, with sales accounting for nearly a third of the
liquor market and half of its growth. In keeping with its mission
to deliver premium vodka made in the USA, the company is testing
only ingredients that can be grown and delivered inside the
U.S.
ASCC has targeted the distilled spirits sector because it is a
large, diverse market with broad appeal unlimited opportunities for
partnership, sponsorship and brand awareness activities. As an
entry point, the American-made spirits industry could allow ASCC to
cross-promote its brands through a variety of interconnected
partnerships and venues.
ASCC plans to grow its brand management business to compete in a
highly profitable sector alongside Limited Brands, Inc. (NASDAQ:
LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc.
(NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About The Aristocrat Group
The Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle
company that aims to make the transition into parenthood smoother
and more rewarding than ever before. Our smart growth initiatives
will position us as the premier resource for prenatal and
postpartum resources. For more information on our business plan,
please
visit www.aristocratgroupcorp.com/old/investor.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
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