ASCC Energized by Glowing Early Response to Vodka Name and Label Design
22 March 2013 - 8:00PM
Business Wire
When it comes to selling ultra-premium vodka, sleek and sexy
bottle design is often what separates the top shelf sellers from
the dust collectors. That’s why the Aristocrat Group Corp. (OTCBB:
ASCC) is so excited about the early response to the name and label
design chosen for the debut vodka to be produced by its brand
management division, Luxuria Brands.
For weeks, the company has quietly been soliciting feedback from
liquor sellers, bar staffers and vodka connoisseurs on the design
of its new spirit’s label. The informal focus group research has
yielded a positive response beyond Luxuria’s most optimistic
expectations, says CEO Robert Federowicz.
“Everyone we’ve spoken to loves it,” he said. “We absolutely
cannot wait to get this product into bars and on to store shelves.
We are convinced we have a hit on our hands.”
Bottle design, including the vessel’s shape, color and labeling,
is a common way for new products to differentiate themselves in an
increasingly crowded marketplace. The white liquor is America’s
most popular spirit, accounting for nearly a third of the market by
volume and half of its growth. U.S. sales of super-premium vodkas,
which typically retail around $30 a bottle, have risen 32 percent
in the last two years to $1.2 billion, according to industry trade
group the Distilled Spirits Council (DISCUS).
"Once the consumers sample our product, the quality will win
them over,” Federowicz said. “Until then, the packaging has to make
him want to pick it up off the shelf.”
ASCC envisions the success of its debut vodka as the foundation
of its growing brand management business.
“We plan to release all the details on the new product’s name
and branding as soon as we get the application back from
Washington, D.C.,” Federowicz said.
Luxuria Brands is currently readying two separate vodka brands
planned to allow the company to compete in a highly profitable
sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA: MC),
Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and Brown-Forman
Corp. (NYSE: BF.B).
For more information on this initiative, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
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