ASCC Leadership Travels to Las Vegas to Discuss Launch Opportunities for New Vodka
22 April 2013 - 10:35PM
Business Wire
Few towns anywhere celebrate fine spirits like Las Vegas. That’s
why the Aristocrat Group Corp.’s (OTCBB: ASCC) executive leadership
will travel to Sin City this week to scout fun and unique launch
opportunities for the debut vodka line set to be released by the
company’s brand management division, Luxuria Brands.
“We’ll be speaking to club owners, beverage directors and other
influential people in the Las Vegas restaurant and bar scene,” said
ASCC CEO Robert Federowicz. “We’re aiming to make as big a splash
as possible with the release of our first distilled spirit, and
nobody throws a party like Vegas.”
ASCC views the successful debut of its American-made
ultra-premium vodka as the cornerstone of its growing brand
management business. The white liquor is America’s most popular
spirit, accounting for nearly a third of the market by volume and
half of its growth. U.S. sales of super-premium vodkas, which
typically retail around $30 a bottle, have risen 32 percent in the
last two years to $1.2 billion, according to industry trade group
the Distilled Spirits Council (DISCUS).
“We’re very proud of the vodka we’ve created, and we can’t wait
to give beverage industry professionals a sneak peek in Las Vegas,”
Federowicz said.
Luxuria Brands is currently readying two separate vodka brands
planned to allow the company to compete in a highly profitable
sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA:MC),
Diageo PLC (NASDAQ: DEO), BEAM Inc. (NASDAQ: BEAM) and Brown-Forman
Corp. (NASDAQ: BF-B).
For more information on this initiative, please
visit www.luxuriabrands.com/investors.html.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premier luxury goods, including top-shelf distilled spirits. The
company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com.
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