ASCC: Study Shows Consumers Demand Premium Spirits
09 January 2014 - 9:00PM
Business Wire
RWB Ultra Premium Handcrafted Vodka, the flagship spirit of the
Aristocrat Group Corp. (OTCBB: ASCC), is coming off a strong finish
to 2013 in meeting sales and distribution goals. The award-winning
vodka’s momentum is expected to extend into the new year as the
thirst for premium spirits continues to grow.
According to data collected by International Wine & Spirit
Research (IWSR), consumers are increasingly opting for premium
spirits because of taste quality and their association with elite
status. Consumers seeking premium brands, which IWSR defines as
spirits with a retail value of $20 and above, are attracted to
spirits that possess the following: best taste; price equity;
perfection in every detail; brand that excites them; and makes the
consumer look and feel his or her best.
RWB Vodka, a domestic spirit made from the highest quality Idaho
potatoes and pure, mountain spring water, meets all of the criteria
IWSR assigns to premium brands. The premiere spirit of ASCC has
consistently met sales objectives since its launch in September.
Recently, a second shipment of the ultra-premium spirit was ordered
to satisfy demand.
“RWB Vodka is gaining in demand because of its award-winning
taste,” ASCC CEO Robert Federowicz said. “This study confirms
consumers desire quality and appreciate the craftsmanship needed to
distill a perfectly balanced ultra premium vodka.”
The gluten-free RWB Vodka, which earlier this year won a coveted
SIP Award, is available nationally at specsonline.com and at the
alcoholic beverage retailer’s stores throughout Houston and Dallas,
two of the top 10 U.S. markets. ASCC’s award-winning vodka is also
at a growing number of upscale bars, restaurants and clubs in the
Houston area.
Led by the award-winning RWB Ultra Premium Handcrafted Vodka,
ASCC is working to build a portfolio of successful brands to
compete in a highly profitable sector alongside LVMH Moet Hennessy
Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc.
(NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). By handling its
own distribution business, ASCC hopes to capitalize on
unprecedented new brand building opportunities through Luxuria
Brands, its brand management division.
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the
Aristocrat Group Corp. is on the path to becoming a provider of
premium luxury goods, including top-shelf distilled spirits. The
Company targeted the growing market for quality domestic liquor in
order to deliver maximum returns to our shareholders.
For more information about the Aristocrat Group Corp., please
visit www.aristocratgroupcorp.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
“believes,” “expects,” “anticipate” or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone’s past success, either financial
or strategic, is no guarantee of success. This news release speaks
as of the date first set forth above and the Company assumes no
responsibility to update the information included herein for events
occurring after the date hereof.
Aristocrat Group Corp.Robert Federowicz, 850-269-6801President
and CEOinfo@aristocratgroupcorp.com
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