Successful entrepreneur & marketing/branding specialist adds proven expertise to Health and Safety Products Company WESTON, Fla., Sept. 15 /PRNewswire-FirstCall/ -- American Scientific Resources, Inc. (Pink Sheets: ASFX) (the Company) today announced the appointment of Mr. Jason Roth, CEO of Safeguard Medical Technologies LLC, as Senior Vice President and Director of Business Development of the Company. This announcement follows the Company's successful acquisition Monday of the intellectual property formerly owned by Safeguard, which produces a needle disposal device called the Disintegrator Plus(TM). Since 1993, Mr. Roth has quickly established a successful track record of acquiring, growing and selling businesses -- mostly in medical supply industries -- for multiples of their annual sales figures. In 1993, Jason joined a family business founded by his father, which grew to become the world's 3rd largest animal specialty medical manufacturing business. As Vice President, he helped create a new wholly-owned subsidiary, which in 1994 launched its first product. Within a few short years, he had helped increase distribution to nearly 24,000 retail locations, expanding a multitude of SKUs into various products categories; developing ad campaigns in each country; and working with distributors to identify how best to capitalize on their individual markets. Mr. Roth has participated in brand launches generating revenue in excess of $300 million dollars globally. Notably, he has served as marketing consultant to many multinational brands, from tourism to Fortune 500 companies, helping to create new advertising, marketing and sales campaigns. Having established ties in the durable medical equipment community, he remains active in the American diabetes supply industry through a nationwide diabetes mail order company, which maintains a large physician referral base, as well as a medical device wholesale importer, which in its first year alone saved free clinics nearly $4.8 million USD in diabetes testing supplies, and has nearly 6000 points of distribution. In 2004, Mr. Roth purchased Safeguard Medical Device Inc. Now renamed Safeguard Medical Technologies LLC, it is the only Class III FDA approved manufacturing facility in North East Ohio. About American Scientific Resources, Inc. American Scientific Resources, Inc. is parent company of wholly owned subsidiaries, Kidz-Med, Inc. and Heart Smart System. The Company's objective is to locate and acquire innovative health and safety products that are successfully sold abroad, and to introduce and promote them to the North American market. More information about the Company, including financial information, can be found on the ASFX web site at http://www.americansci.com/. For product information, visit the Company's subsidiary, Kidz-Med, Inc. at http://www.kidzmed.com/. Safe Harbor This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Investor Hotline AudioStocks.com Ronald Garner 619-293-0621 DATASOURCE: American Scientific Resources, Inc. CONTACT: Investor Hotline, AudioStocks.com, Ronald Garner, +1-619-293-0621, Web Site: http;//http://www.americansci.com/

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