Dixie Lee Contracts to Market Chicken in Manchester
27 February 2008 - 2:37AM
Marketwired
DALLAS, TX , parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised Chicken & Seafood
restaurants open, announces the final negotiations of the latest
franchise expansion in Manchester, UK.
Dixie Lee International Industries has entered into final
contracts with a group of operators in Manchester, England to
convert properties they now own into Dixie Lee restaurants. Mr.
Dave Silvester, Senior Vice President of Dixie Lee will be flying
in to sign contracts in Manchester before continuing on to Dubai,
UAE to open the new Dixie Lee flagship store there.
Dixie Lee has targeted the second largest city in the United
Kingdom market and plans to open a minimum of 18 stores in 24
months. "This is a very lucrative market for us. We hear reports
that chicken consumption may increase by 30% in the next two years,
due to its popularity, taste and price," stated Mr. Silvester.
With 30 years of experience in the chicken business, Mr.
Silvester plans to spend a majority of his time in the UK and the
Middle East to accommodate expansion plans already in the working.
His team arrives in Manchester next week.
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc., (PINKSHEETS: DLII), is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60- to
80-seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad.
www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
For more information contact: Dixie Lee Investor Relations
800-858-7502 ir@dixieleechicken.com
Dixie Lee International ... (CE) (USOTC:DLII)
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