Schwarzenegger, Ventura, Carradine Lead the Action Packed Launch of the Hannover House DVD Multipacks Product Line
04 June 2012 - 4:48PM
Hannover House, Inc., (Pinksheets: HHSE), will unleash the
big-guns from its DVD film library with the August 4, 2012 release
of "The Unexpendables Pack" assortment on DVD at only $14.95
suggested retail. The three film collection contains
"Beretta's Island" starring Arnold Schwarzenegger, "Abraxas:
Guardian of the Universe" starring Jesse Ventura, and "Black Ops:
Predator Drone" starring David Carradine. The "Unexpendables
Pack" is the first of nine multipack DVD assortments from Hannover
House, which will also include offerings in the family, horror,
martial arts and Spanish product genres throughout 2012.
"Beretta's Island" was produced by world-renowned body-building
superstar Franco Columbo, and directed by Michael Preece.
Arnold Schwarzenegger, Franco Columbo, Ken Kercheval and Elizabeth
Kaitan are entangled in an international drug smuggling ring with
an Interpol dragnet. The film was first released in the United
States in 1994.
"Black Ops: Predator Drone" was produced by Morris Asgar and
Hannover House C.E.O. Eric Parkinson. The 1991 production was
directed by H. Kaye Dyal, and also stars Drew Snyder and
international action-star Frank Zagarino. When terrorists
steal a military prototype predator drone, it's up to Carradine and
Zagarino to find the hideout and reclaim the powerful weapon.
"Abraxas: Guardian of the Universe" was produced by Damian
Lee, David Mitchell and Curtis Peterson, and was directed by
Lee. The 1990 production features Jesse Ventura as an
unearthly, alien policeman pursuing a fugitive that escaped to
Earth. The film also features Jim Belushi.
With over 170 titles available to Hannover House through its
film library and distribution pacts, the company is well positioned
to embrace the growing retail trend supporting thematically
packaged, multiple title assortments such as "The Unexpendables
Pack." Key retailers, including Wal-Mart and Best Buy, are
supporting multipack releases, and are slated to begin carrying
selected Hannover House multipack offerings, starting in
August. While most of the multipack titles from Hannover
House are expected to be priced at $9.95 suggested retail (with a
consumer on-sale price of $5.00 per pack at key accounts), "The
Unexpendables Pack" will be priced at $14.95 suggested retail due
to the enhanced star-power of the assortment.
"We're very excited to launch a multipack product line with such
a strong initial release," said Fred Shefte, President of Hannover
House. "Schwarzenegger, Ventura and Carradine are action-film
stars of legendary stature. This collection of three films
should be an attractive and affordable must-buy for video
collectors and movie buffs. Based on initial sales
commitments, this release is proving to be a solid launch for our
new product line that we plan to expand with additional assortments
throughout the remainder of this year," he concluded.
Multipacks have historically been an important component of the
Hannover House DVD products line. Previous multipack releases
included: "The Martial Arts Collection", "The Samurai
Assortment", "Classic TV Comedies" and "Comedy Classics," released
in 2004, which collectively sold over 1.2-million units at
Wal-Mart, generating approximately $4-million in wholesale
revenues. The company discontinued multipacks in 2005 due to
shrinking margins of wholesale pricing as compared to a growing
cost-of-goods at that time for the manufacturing of multiple film
titles into the same packaging configurations. Recent
improvements in DVD compression and manufacturing technologies have
significantly lowered the cost-of-goods component, making multipack
assortments a profitable category once again for Hannover
House. The company's broad film library and title
availabilities are ideally positioned to provide up to twenty
assortment packs, of which nine are expected to be released prior
to the end of 2012. The release of multipack assortments is
especially profitable to Hannover House due to the catalog status
of the titles, and the limited need for marketing
expenditures.
CONTACT: Eric Parkinson, Hannover House, 818-481-5277 / HannoverHouse@aol.com
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