SCOTTSDALE, AZ, March 13, 2015 /PRNewswire/ - mix1 Life, Inc.,
(MIXX) Announces that the company has entered into a letter of
intent to acquire the "No Fear" brand asset from Shadow
Beverages and Snacks LLC, which will include the "No Fear" beverage
license, the operating system and sales support behind the current
distribution network.
No Fear is an energy drink that is distributed primarily through
a DSD (Direct Store Delivery) network, which includes many of the
independent Pepsi Bottlers. Recently, the brand has expanded
nationally in the food service channel through an agreement with a
national distributor.
"We are extremely excited about this opportunity with mix1 to
dramatically expand a proven brand in the national
marketplace. mix1 provides a great tasting natural protein
drink which has proven to gain positive consumer and retailer
acceptance in the marketplace. The combination of the mix1
and No Fear brands allow us to leverage our selling and operating
systems that will expand distribution quickly and effectively to
all channels on a national basis." said George Martinez,
President and Founder of Shadow Beverages.
Cameron Robb, CEO at mix1 says,
"Shadow's team brings a broad range of operational experiences and
an extensive marketing and sales network that will help drive mix1
to be a nationally known brand. They have successfully
introduced and expanded top brands into the marketplace and know
first hand what it takes to make a good brand GREAT." The addition
of the No Fear brand will generate additional revenue to our
company while providing seasoned executives and an operating system
which will accelerate our growth with both brands."
The new mix 1 team is deeply rooted in the beverage industry
with experience across all functions. They have many years of
experience expanding major brands through leading distributors and
retailers. At the same time the team has an
entrepreneurial spirit that supports a company that is focused on
accelerating the growth of its brand partners. We understand that
the business starts with the customer and consumer, and it is a
business that is done one transaction at a time at store level.
About Shadow Beverages and Snacks, LLC
Shadow Beverages and Snacks, located in Phoenix,
Arizona, is a world class
accelerator of beverage and snack products. With a team of
experienced beverage experts across all disciplines, Shadow has
developed an infrastructure to support brand building and brand
development. Shadow's mission is to work with its' Brand
Partners to create customized brand strategies to build brand reach
and drive market success.
To learn more about Shadow, visit our website
at www.shadowbev.com. For more information on mix1 and
this transaction, visit www.mix1life.com or read the 8k at
www.sec.gov
About Mix1 Life, Inc.
Mix1 Life, Inc., ("MIXX" or "mix1"), is the innovator and
distributor of mix1 natural nutritional products. Here at Mix1 the
philosophy is pretty simple: we only create products with natural,
high-quality ingredients that are truly functional. We believe
natural products are better than artificial ones and are the key to
leading a healthy balanced life. As a company we want to improve
people's lives by promoting active lifestyles and overall health.
Mix1 has the perfect mix to fit your life and schedule. Never again
will you miss getting the necessary nutrients because you were too
busy to eat. We strive to help you make healthy choices during your
busy day in order to help you feel your best not only today, but
every day.
For more information on mix1, visit www.mix1life.com
Cautionary Note Regarding Forward-Looking Statements. This press
release contains forward-looking statements that involve risks and
uncertainties, including the Company's beliefs about its business
prospects and future results of operations. Some factors that could
cause actual results to differ materially include economic and
operational risks, changes in anticipated earnings, continuation of
current contracts, and other factors detailed in the Company's
filings with the Securities and Exchange Commission, including its
most recent Forms 10-KSB and 10-QSB. The Company forecasts provided
above are dynamic and therefore refer only to this release date.
The Company does not undertake to update any forecasts that it may
make available to the investing public.
Investor Relations Contact: ICR, LLC John Mills (310) 9541105
john.mills@icrinc.
SOURCE Mix1 Life, Inc.
