Mobile phone users in Argentina
can now sign up to receive rewards from Claro and advertisements
from major brand advertisers
BUENOS AIRES, TORONTO and MIAMI, June 15
/PRNewswire-FirstCall/ - MyScreen Mobile, Inc. (MyScreen) (Pink
Sheets: MYSL) (Frankfurt: WICI) today announced the launch of its
new interactive mobile advertising technology in Argentina with Claro. MyScreen's
first-of-a-kind patent-pending advertising platform delivers
full-screen advertisements to the mobile phones of opt-in
subscribers and provides them with rewards such as free services,
special offers and discounts.
As part of the launch, Claro will be inviting specially targeted
device owners to sign up for the service, and anyone that signs up
will receive 100 FREE SMS messages as a reward for registration.
Subscribers will continue to earn points for participation
exchangeable for Claro services.
"We are pleased to bring to Claro customers in Argentina an innovative mobile advertising
solution that will allow consumers and brands to have a direct and
personal connection. Users can receive advertisements and
information from brands in accordance to their tastes and
preferences, and they will receive rewards. The rewards are free
Claro services like free SMS. This is a trend which is growing
worldwide and is of particular interest to young people, enabling
them to have more services in exchange for receiving advertising
catered to their interests" said Mariano Scheinsohn, Value Added
Manager of Claro.
Added MyScreen CEO Maurizio
Angelone: "MyScreen is proud of our partnership with Claro
and América Móvil and looks forward to meeting the Argentinean
consumer demand for better access and closer interaction with their
favorite brands. Claro is among many companies recognizing the
value of the new advertising channel that MyScreen is creating, and
we are very pleased with the overwhelming positive reception we are
receiving from advertisers and consumers in Mexico and Brazil where we have already launched and are
generating revenue."
Major brands joining the launch with Claro and MyScreen in
Argentina include: Samsung
Electronics, Easy, Hoytos Cinema, Unilever, Yellow Pages, General
Motors, DIA%, Citibank and MacStation.
With MyScreen's unique business model, every advertising dollar
is shared between MyScreen, network operators, end subscribers and
advertising agencies. "This way, all partners are incentivized to
participate and help grow the mobile advertising channel," Angelone
said.
MyScreen's technology differs from the other mobile advertising
vehicles that are currently available, as MyScreen's ads are:
- Full-screen, visually engaging graphics that convey the advertisers'
brand image
- Delivered in a non-shared advertising environment that provides brand
exclusivity. MyScreen ads are delivered at the end of every call and
offer better visibility than SMS texts or banner ads.
- Designed to enable consumers to respond directly to the ads with
MyScreen's proprietary "ad value hot keys" functionality. MyScreen ads
have generated click thru rates (CTR's) that exceeded 20 percent.
MyScreen greatly outperforms Internet CTR's, which are widely known to
average less than 1 percent. According to the latest industry data,
the average CTR is only .1 percent.
- Individually targeted to match each subscriber's self-created
demographic and psychographic profiles, making the ads highly relevant
to their unique interests and lifestyles
- Incentive-based, with subscribers accumulating reward points for every
ad they view on their phones. Points are redeemed in the form of free
and bonus telecom services provided by the operator. Exclusive
"made-for-MyScreen" offers, such as free trial products or special
promotional pricing, are provided by participating advertisers.
Moreover, MyScreen's mobile advertising solution is designed to
integrate seamlessly without interrupting users' regular call
behaviors. Subscribers choose the type of content and ads they
receive from categories such as sports, entertainment, lifestyle
and health. Advertisers can use MyScreen's unique "ad value hot
keys" to raise brand awareness, launch products and services,
promote special offers, generate traffic to retail locations,
improve customer loyalty and drive sales. MyScreen has secured
agreements with operators who currently have 182 million mobile
subscribers under contract and expects that number to increase
significantly during the next 12 months.
ABOUT CLARO
CLARO has the largest and most extensive network of 3G
technology extended throughout Argentina and reaching more than 450 cities of
the 21 inland provinces. CLARO Argentina is the leader in mobile
communication. It has the largest GSM and 3G cellular coverage in
Argentina. It is 100% subsidiary
of America Movil S.A. de C.V. BMV: AMX(NYSE: AMX, NASDAQ: AMOV,
LATIBEX: XAMXL). América Movil is he leading provider of wireless
services in Latin America with
operations in 18 countries in America and 201 million subscribers.
America Movil operates under Claro
brand in 14 countries: Argentina,
Brazil, Chile, Peru,
Puerto Rico, Dominican Republic, El Salvador, Jamaica, Guatemala, Nicaragua, Panama, Paraguay, Uruguay, and Honduras. Also part of America Móvil are
trademarks Tracfone US, Porta in Ecuador, Comcel in Colombia, and Telcel in Mexico.
About MyScreen
MyScreen (Pink Sheets: MYSL) (Frankfurt: WICI) is a
first-of-a-kind mobile advertising technology platform that
provides advertisers with a new channel for reaching consumers. Its
unique patent-pending technology delivers full-screen,
incentive-based ads directly to the mobile phones of opt-in
subscribers. The visually engaging ads target subscribers based on
their demographic and psychographic profiles and provide them with
rewards such as free services, special offers and discounts. As
mobile innovators, MyScreen has forged extensive advertiser and
operator relationships and functions as an industry advocate.
Through its mobile marketing consultancy, the MyScreen Agency, the
company collaborates with traditional ad agencies and brand
advertisers to optimize their mobile advertising programs. For more
information, visit www.MyScreen.com.
SOURCE Myscreen Mobile Inc.
