Nascent Partners with Club Store Chain, Smart and Final De Mexico, to Open Miller Cool Zones
14 October 2008 - 4:36AM
Business Wire
Nascent Wine Company, Inc. (OTCBB:NCTW), dba Nascent Foodservice,
Inc., the leading distributor of imported products in Mexico,
announced today that it is partnering with leading club store
chain, Smart and Final De Mexico, to expand its marketing and
promotion of Miller Beer within the club store chain. With 10
located in Baja, California, these stores are a discount warehouse
catering to restaurants and bars with special promotions and
pricing. In addition, Nascent has created a store within a store
concept called the �Miller Cool Zone� which will be profiled within
these outlets highlighting the Miller beer brand. Sandro Piancone,
CEO of Nascent, stated, �We are excited to partner with Smart and
Final De Mexico by creating a store-within-store concept, the
�Miller Cool Zone� for its beer outlet locations. This will enable
us to expand the reach of the Miller beer brand in restaurants and
bars and expand Nascent�s relationship with Smart and Final.� Mr.
Piancone continued, �We have already rolled out the 'Miller Cool
Zone' concept in all of the ten outlets in our trading area and
Smart and Final will advertise inside and outside the physical
store location as well as billboard, radio and print advertising to
promote this Miller beer concept. Miller Beer has been a tremendous
partner of ours for over 3 years and we are very excited to enhance
our relationship with this opportunity. �By focusing on our core
competency of beverage and food distribution in Mexico, we believe
we can build upon our position as the leading distributor of
imported products in Mexico. We continue to believe that
significant value exists in our current operations by executing on
our long-term business opportunities and leveraging our existing
infrastructure with organic growth.� About Nascent Foodservice,
Inc. Nascent Wine Company Inc. dba Nascent Foodservice is leading
distributor of imported products in Mexico, marketing and
distributing over 2,000 national and proprietary brand food and
non-food products. Nascent Foodservice also has the exclusive right
to distribute Miller Beer in Baja California, Mexico. In addition,
Nascent sells select products from Ferrarelle Water, Cora Italian
Food Products, Fusion Energy Drink, ROCKSTAR, Jolly Rancher Soda,
Michelina�s frozen foods and Nery�s cheese products, among others.
Nascent is focused on acquiring the most profitable and well
positioned distributors in Mexico with the best food and beverage
portfolios in the country. Nascent is currently servicing over 2000
sales points including supermarkets, convenience stores and
foodservice accounts like Wal-Mart, Costco, Soriana, Comercial
Mexicana, AM/PM, 7-ELEVEN, OXXO and many more. Nascent Foodservice
trades on the OTC Bulletin Board as Nascent Wine Company, Inc.,
ticker symbol NCTW.OB. For more information about Nascent
Foodservice, go to www.nascentfoodservice.com. Forward Looking
Statements Statements made in this press release that express the
Company's or management's intentions, plans, beliefs, expectations
or predictions of future events, are forward-looking statements.
Those statements are based on many assumptions and are subject to
many known and unknown risks, uncertainties and other factors that
could cause the Company's actual activities, results or performance
to differ materially from those anticipated or projected in such
forward-looking statements. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by the Company that it will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the
Securities and Exchange Commission, as they may be amended from
time to time. The Company undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future events, or otherwise.
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