PCLI Protocall Technologies Incorporated (PK)

TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB:PCLI), today announced completion of a distribution deal with Eros Entertainment Inc. (LSE:EROS.L), one of the world�s largest producers and distributors in the multi-billion dollar market for films from India � often referred to as �Bollywood.� The agreement will make a wide range of Eros new release and catalog movies available through the TitleMatch DVD On-demand� service. Sales of Bollywood movies in the U.S. represent a $1.5 billion yearly market that is expected to grow by 16% annually over the next five years � bringing U.S. sales to over $3 billion. The category does more business in the U.S. than films from any other country, according to the Internet Movie Database, an organization that tracks box office sales in several countries. Eros represents nearly 70% of all Bollywood movie titles marketed around the world. �TitleMatch offers an intelligent way for us to quickly expand our market presence in the retail channel,� said Ken Naz, CEO of Eros U.S. operations. �The TitleMatch service is unique in its ability to eliminate inventory manufacturing and shipping costs, which can be quite significant.� Today�s announcement follows a recent deal with Internet retailer Overstock.com and the January unveiling of a first of its kind DVD On-Demand system that uses the Content Scramble System (CSS) encryption, which has been deemed essential by most major Hollywood studios for on-demand production of premium entertainment. �Eros commands a significant presence in the international movie industry and their movies represent an enormous revenue opportunity for TitleMatch and our retail partners,� said Syd Dufton, President of TitleMatch Entertainment. �Bollywood movies in particular are growing in popularity here in the U.S. and our DVD on-demand service is the perfect way to bring more of these and other popular movies to market. Our shareholders and customers should look forward to more exciting announcements as momentum for our service continues to grow with Hollywood studios and retailers.� The TitleMatch DVD On-demand system lets movie studios and retailers burn video content directly in stores and at website distribution centers at the time orders are placed. For online orders, consumers browse and select available titles from an etailer's website with orders produced at product distribution centers or store locations by using the system's TitleMatch Factory�. At retail stores, consumers can browse and select available products from multi-media touch-screen display terminals located on the sales floor. Orders are produced behind the counter on the TitleMatch Factory by store personnel in minutes. About Eros International plc Eros International plc, an integrated media and entertainment company, is a global player in the Bollywood arena. Eros operates on a vertically integrated studio model - producing films as well as distributing films across formats globally via cinemas, home entertainment, television formats and new media. Established in 1977, Eros International has three decades of market leadership as an international owner-distributor of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business. Other business streams include high-definition DVDs, mobile downloads and on-demand digital online services. Visit www.erosentertainment.com for more information. About TitleMatch Entertainment A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand(TM) service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. In January 2007, TitleMatch unveiled a first of its kind DVD On-Demand service with CSS (Content Scramble System) encryption, the same content protection scheme used on mass-produced discs and incorporated into all DVD players. Visit www.TitleMatch.com for more information. The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.