PORT ST. LUCIE, Fla. and
NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Pulse
Evolution Corporation (OTCQB: PLFX) and Authentic Brands Group,
LLC. (ABG) today announced a partnership to produce a virtually
animated Marilyn Monroe. Together,
they will leverage Pulse's leading human animation solutions to
present Monroe to today's audiences in the form of new and exciting
entertainment and branding opportunities, including "holographic"
performances in theatrical productions, live appearances, mobile
apps, commercials and more.
This announcement represents the second partnership between the
leading brand development and licensing company, ABG and virtual
performance industry pioneer, Pulse Evolution. "Fans and
brand partners around the world enjoy holographic and virtual
performances as a powerful form of modern entertainment," remarked
Jamie Salter, Chairman and Chief
Executive Officer of Authentic Brands Group. "We are thrilled to
showcase our leading celebrities like Marilyn Monroe and Elvis
Presley to audiences around the world through the gold
standard of life-like human animation created by Pulse
Evolution."
"With the world so focused on holograms, it's easy to forget
that these performances are made special by the humanity we convey
through our advancements in human animation," commented
John Textor, Chairman of Pulse
Evolution. "We are honored to commit our creativity, technology and
passion to the creation of a digital likeness of Marilyn Monroe that will celebrate her legacy,
her beauty and her special place within our hearts."
As one of the world's most glamorous and legendary icons,
Marilyn Monroe is widely recognized
as the most famous female celebrity of all time. Her unique
blend of beauty, talent, and humor continues to inspire
today's artists, musicians, designers and social influencers.
Monroe also has extraordinary consumer appeal with millennials who
make up nearly eight-five percent of her social media fan base.
"With Pulse's technology, the most sought after woman in the
world now comes to life through a revolutionary digital
transformation," said Nick
Woodhouse, President and Chief Marketing Officer of
Authentic Brands Group. "We are thrilled to expand our partnership
and excited to extend Pulse's development expertise to our other
key brand partners."
The Pulse team includes a powerful combination of artists and
executives who specialize in character creation and human
animation. Among the successes of the executive team are the
Virtual Tupac Shakur at the 2012 Coachella Valley Music and Arts
Festival, Virtual Michael Jackson at the 2014 Billboard Music
Awards, and the award-winning visual effects for The Curious
Case of Benjamin Button, with
supervising roles in high-end visual effects films like Avatar,
Divergent, Forrest Gump and
more. With the addition of Marilyn
Monroe, Pulse Evolution has a virtual performer catalogue
that includes Michael Jackson and
Elvis Presley, representing three of
the Top Five highest earning celebrity estates in the
world.
About Pulse Evolution Corporation
Pulse Evolution
Corporation (OTCQB: PLFX) is a creatively driven, technology and IP
Company, established to produce specialized, high-impact
applications of computer-generated human likeness for utilization
in entertainment, life sciences, education and telecommunication.
Founded by the world's leading producers of photorealistic digital
humans, Pulse develops "virtual humans" for live and holographic
concerts, advertising, feature films, branded content, medical
applications and training. Pulse is headquartered in Port St. Lucie, Florida. Please visit
www.pulse.co.
About Authentic Brands Group, LLC
Authentic Brands
Group, in partnership with Leonard
Green & Partners, is an intellectual property
corporation with a mandate to acquire, manage and build long-term
value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further
enhance brand equity through partnering with best-in-class
licensees and direct-to-retail partnerships. ABG brands include
Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®, Elvis Presley®,
Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®,
Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®,
Prince®, Spyder®, Airwalk®, Above The Rim®, Vision Street Wear®,
Hind®, Ektelon®, Viking®, Bobby Jones®, TapouT®,
Sportcraft®.www.abg-nyc.com.
Press Contacts:
Claire
Bentley
Sparkpr for Pulse Evolution
pulse@sparkpr.com
415-321-1863
Haley Steinberg
Authentic Brands Group, LLC
hsteinberg@abg-nyc.com
646-612-7439
Investor Relations for Pulse Evolution:
William Krueger
Chief Financial Officer
william.krueger@pulse.co
772-345-4100
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SOURCE Pulse Evolution Corporation
