Salon City's Steven Casciola Interviews Orlando Pita, NYC's Celebrity Beautymaker and Stylist to the Stars
12 March 2009 - 5:23AM
Marketwired
Ewire -- Salon City, Inc. (OTCBB: SALN) announced that Steven
Casciola, co-founder of Salon City, Inc. interviewed Orlando Pita,
New York City's celebrity hairdresser, for Salon City's Beautymaker
magazine.
Born in Cuba, Pita began working as a hairstylist in the fashion
industry in the early 1980s. He cut and styled the famous and
beautiful for magazines like Vogue, W, and Harper's Bazaar, but his
reputation was really made on the runway, thanks to his sculpted
styles for Versace, Christian Dior, Dolce & Gabbana, Valentino,
Michael Kors, and Narciso Rodriguez. In January 2005, Pita opened
his own salon in the meatpacking district, naming it after his
nickname, Orlo.
At $800, a haircut by Pita was once the city's most expensive,
topping Sally Hershberger's notoriously pricey cut by $200; it
comes with a 15-minute head massage, too, in case you're wondering
(Hershberger has since matched Pita). Despite Pita's hefty prices,
he still boasts a months-long waiting list. Naturally, Pita's
boldfaced clients don't have to worry about waiting -- or paying --
for their cuts. His celeb client list includes Madonna, Gwyneth
Paltrow, Julianne Moore, Julia Roberts, Jennifer Connelly, and
Naomi Campbell.
Steven Casciola, known for his high-profile interviews of top
business people, artists, celebrities and visionaries, asked Pita
what drives him everyday to create such alluring hairstyles and his
signature product collection, "I have a passion for beauty -- and
not just in the physical sense. We can find beauty in many things:
in nature or anything. One can find it in a garment or in a
beautiful painting. Beauty attracts and I am attracted to it."
Pita was asked about the runway professionals he meets, "Beauty
on the outside is not enough. I work with models. I learned a lot
from seeing them work. It's okay to be beautiful, but some of these
girls that are really, really beautiful have really bad attitudes
and aren't that beautiful anymore."
As for favorite looks in hair, Pita explained, "I don't really
have any because I feel that hair is very individual. If you trap
yourself, like just liking one kind of look, you can't give it to
everybody because it's not going to work on everybody -- so you're
defeating your business. You're also defeating your craft. So, no,
I don't want to stick to one shape. I will say that I do like hair
that doesn't look like you've just had it cut."
When asked by Casciola if true beauty is revealed in a person's
countenance, he answered, "Sure, of course. Sometimes people aren't
exactly a perfect beauty, but their personality is so wonderful and
so captivating that you think this person is beautiful. This is the
key to what beautymakers strive to unveil in others; their real,
timeless beauty."
Orlando Pita's complete interview appears in Salon City Network
News, a mobile, online and email edition of Salon City and
Beautymaker magazines that goes out monthly to over 100,000
conscious consumers, media, salon professionals and influential
online members. Look for more news on Orlando Pita and his Styling
Collection in upcoming print issues of Beautymaker and Salon City
magazine.
Interested parties may receive Salon City's Network News by
emailing info@saloncity.com or clicking on the link:
http://visitor.constantcontact.com/email.jsp?m=1102009606491
ABOUT SALON CITY, INC.
Salon City, Inc., is an emerging media company, lifestyle brand
and independent marketing network for products, distribution and
services. Salon City was the first to brand the genre, 'Beauty
Entertainment.' It publishes its flagship consumer publication,
Salon City magazine, and produces the award-winning web show,
Hollywood CeleBeauty, online media, licensed events and awards
shows.
Certain information contained in these materials is
"forward-looking" information, such as projections, estimates, or
statements of intentions, expectations or plans. Results may differ
materially from the results contemplated in such forward-looking
information.
CONTACT: Investor Relations 310-402-2801 Email Contact Media
Relations 888-522-3263 Email Contact www.saloncity.com Editorial
Department Salon City magazine 310-358-9017 Email Contact
www.saloncity.com
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