Publicis Takes Majority Stake In Brazil's Andreoli MS&L
16 December 2010 - 6:42PM
Dow Jones News
French advertising company Publicis Groupe SA (PUB.FR)Thursday
said it has taken a majority stake in Brazilian PR agency Andreoli
MS&L for an undisclosed amount.
MAIN FACTS:
- Part-owned by Publicis since 2001, the agency will be renamed
Andreoli MSL Brazil, and will continue to align under MSLGROUP,
Publicis's specialty communications, PR and events network.
- Founded in 1993 by Paulo Andreoli, Andreoli MSL Brazil employs
45 communications specialists.
- The agency provides consumer PR, corporate communications
strategy, public affairs and crisis management for clients
including Sodexo SA (SW.FR), Danone SA (BN.FR) and Royal Bank of
Scotland Group PLC (RBS).
- Sao Paulo-based Andreoli MSL Brazil will now also be a
flagship hub agency for MSLGROUP's network of 14 affiliated
agencies across Latin America and Central America, with Paulo
Andreoli at the helm of those businesses.
- By Paris Bureau, Dow Jones Newswires; +331-4017-1740;
ruth.bender@dowjones.com
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