SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that celebrated New York fashion icon Heidi Minx has been engaged as a guest designer for a limited edition line of the Company's signature Mens' WHITEBOY(R) clothing line. The move follows the highly successful Get Cocky Awards, sponsored by Sub-Urban's new Mash Culture Lab(TM) line, and is indicative of the cutting-edge apparel lauded by fashion-forward trendsetters around the country. "We've been looking forward to working with Heidi for quite some time," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Given our rising stature among trendsetters around the country, we figured this is an ideal time to work with one of the best designers to further raise awareness in the world of fashion." Ms. Minx, known for her innovative use of textures and upscale designs, has garnered underground fame around the world. Her custom pieces have been worn by popular rock artist Avril Lavigne on magazine covers, and musician Bif Naked recently wore Minx's designs exclusively on tour. "Working with Whiteboy will provide fertile ground for designing a new upscale line," said Ms. Minx. "Sub-Urban has given me full creative control to design a cutting-edge line that will sell in select high-end boutiques." Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques, have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others. Sub-Urban has seen exponential growth since the launch of the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY for Women, BLACK JESUS and PYT (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers like Fred Segal and Dr. Jay's. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.