SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced it will re-dedicate its successful American Refugee T-shirt program to raise money for the victims of Hurricanes Katrina and Rita. The program will be spearheaded by Chief Executive Officer of Sub-Urban, Joseph Shortal, and academy-award nominee Don Cheadle, star of the films "Hotel Rwanda" and "Oceans 11." The American Refugee T-shirt program was created by Mr. Cheadle in response to the plight of Americans fleeing hurricane-torn New Orleans and surrounding areas. Following the devastation of Hurricanes Katrina and Rita, Mr. Cheadle approached Sub-Urban with a provocative design which shows the outline of a family fleeing on the front, and the dictionary term for refugee inside a map of the continental United States on the back. All proceeds from the sale of the T-shirts will go directly to families affected by the hurricanes. "As a public Company, Sub-Urban is focused on generating profits, but it is also part of our moral and business mission to give back to our community and fellow American citizens in need," said Mr. Shortal. "Victims of Hurricanes Katrina and Rita suffered greatly, and even a year after the storms many families are still displaced. We hope our program will also help focus additional media attention and financial assistance on their plight." Mr. Cheadle developed the "American Refugee" following what he considered particularly insensitive and inhumane response to the emergency by the federal government. "Mr. Cheadle was very disturbed by the manner in which public officials reacted to the disaster," said Mr. Shortal. "He was deeply offended, even disgusted by the way officials and the media used the word 'refugee' to refer to the residents of New Orleans who were affected by the storms, and felt it was of the greatest importance both to speak out and to reach out to these Americans in trouble." Sub-Urban has often partnered with today's celebrities. Several high-profile musicians, actors and others have been quoted in national magazines touting their affinity towards Sub-Urban brands such as WHITEBOY(R). Brittany Murphy has been so taken with her Whiteboy Capri pants that she said, "I love them, I never want to take them off. I want them in every color." In a recent London interview, Tommy Lee was asked "What's in your closet?" The Motley Crue drummer answered, "Anything from Whiteboy." Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by fashion, music, sports and entertainment. Sub-Urban's American Refugee T-shirts will available to the public in 3 colors on August 15, 2006 at www.whiteboy.com. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.