Ultimate Sports & NBA's Dallas Mavericks Team Up for Second Collectible Comic Book Promotion LOS ANGELES, Oct. 30 /PRNewswire-FirstCall/ -- Ultimate Sports Entertainment, Inc. (OTC Pink Sheets: ULSP) announces their second deal with the NBA's Dallas Mavericks to sell Issue #2 of a collectible comic book series exclusively at Wal-Mart. Use the following link to view Mav's comic book One Sheeter: http://www.nba.com/mavericks/sponsorship/Comic_Book_One_Sheeter.html . The joint retail and arena promotion is made possible by Ultimate Sports' unique license with the NBA. This issue of our promotional comic book series will be available for sale exclusively at 58 participating Wal-Mart stores in the Dallas/Fort Worth Metroplex with an initial purchase beginning on November 1, 2003 and running while supplies last. A special "American Airlines Center Edition," will be distributed by the Mavs to the first 2,500 fans at the Mavs home opener on November 1, 2003 at American Airlines Center when the Mavs host the Utah Jazz at 7:30 p.m. CT. The action-adventure comic book entitled "Class Action" will feature Mavericks owner Mark Cuban with Mavs players Dirk Nowitzki, Michael Finley, Steve Nash, Eduardo Najera, Antawn Jamison, Shawn Bradley, and Head Coach Don Nelson. Mavs broadcasters Derek Harper, Matt Pinto, Bob Ortegel, Mark Followill, and Brad Davis make special cameo appearances. The Mavericks send a "stay in school" message to their fans when they battle the villainous Srekal as she is getting students to drop out of school to do her evil bidding. "We expect to capitalize on last season's success with the Mavericks and Wal-Mart, which included our promotion being selected as the "NBA's Out of Arena Retail Promotion of the Season" by the NBA's Team Marketing Division," said Ultimate Sports President Rick Licht. "The energy and excitement of being a part of the Mavericks home opener, coupled with the exposure Wal-Mart brings us as the exclusive retailer of our family-oriented comic books is outstanding. We look forward to more success and the continued expansion of our company." Ultimate Sports Entertainment, Inc. is a Los Angeles-based entertainment company that creates, develops and publishes action/adventure/fantasy stories featuring well-known athletes in collectible comic book form using first-rate artists and writers. "Ultimate Sports has taken a marketable commodity, the superstar athlete, and created a brand-new licensing, merchandising and premium sponsorship entity designed to drive sales while promoting the team, players, and sponsors in the best possible light," added Licht. Ultimate Sports titles include famous athletes such as: Barry Bonds; Mark McGwire; Ichiro; Sammy Sosa; Derek Jeter; Alex Rodriguez; Roger Clemens; Mike Piazza; Ken Griffey, Jr.; Chris Webber; Karl Malone; Troy Aikman; Dan Marino; Brett Favre; Peyton Manning; John Elway and many others. This press release contains forward-looking statements. The words "estimate," "possible" and "seeking" and similar expressions identify forward- looking statements, which speak only as to the date the statement was made. The Company undertakes no obligation to publicly update or revise any forward- looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks. DATASOURCE: Ultimate Sports Entertainment, Inc. CONTACT: Martin J. Burke of Ultimate Sports Entertainment, +1-212-807-0244, or email, ; or Dawn Holgate of the Dallas Mavericks, +1-214-658-7170, or email,

Copyright