Urban Television Network Corporation Forges Agreement With Nielsen Media Research
11 January 2006 - 2:00AM
PR Newswire (US)
FORT WORTH, Texas, Jan. 10 /PRNewswire-FirstCall/ -- Urban
Television Network Corporation (OTC:URBT) (BULLETIN BOARD: URBT)
and its UATV Network today announced that it has signed an
agreement with Nielsen Media Research for National and Local
Syndication Service. Nielsen, the leading provider of television
and audience measurement services, measures the viewing habits of
TV homes including the urban consumers who view the UATV
programming. The agreement will allow UATV to use Nielsen Media
Research data for marketing, programming and advertiser purposes.
UATV can use the data from Nielsen to guarantee advertisers a
specific number of viewers for their advertisements. This agreement
with Nielsen Media Research finalizes the earlier disclosure
regarding Nielsen made by UATV on October 26, 2005. "We are
delighted to complete this agreement with UATV," said Kevin
Svenningsen, senior vice president, sales and marketing, for
Nielsen Media Research. "We believe UATV has the potential to be
one of the next major broadcast networks." "We're committed to
delivering measurable results to advertisers wanting to reach the
80 million urban consumers," said Jacob Miles, CEO of Urban
Television Network Corporation. "This agreement put UATV one step
closer in completing the makeover of UATV and becoming a national
broadcast network. We are excited about working with Nielsen in
measuring this growing marketplace." "We are firmly committed to
the urban community and this relationship with UATV demonstrates
that Nielsen is responsive and dedicated to this enormous market
segment," said Susan D. Whiting, Chief Executive Officer of Nielsen
Media Research. About Urban Television Network Corporation Fort
Worth, Texas based Urban Television Network Corporation is a
television network composed of broadcast television station
affiliates across the country that airs programming supplied by the
network via satellite transmission. The network is the first and
only minority certified network to specifically target America's
urban market that is comprised of African Americans, English
speaking Hispanic Americans and many other urban consumers. The
network has approximately 70 affiliates with a household coverage
of approximately 22 million households. For additional information
about Urban Television Network Corporation visit us on the Internet
at http://www.uatvn.com/ . About Nielsen Media Research Nielsen
Media Research is the world's leading provider of television
audience measurement and advertising information services. In the
United States, Nielsen's National People Meter service provides
audience estimates for all national program sources, including
broadcast networks, Spanish language networks, and national
syndicators. Local ratings estimates are produced in each of the
210 television markets in the U.S., including electronic metered
service in 56 markets. Nielsen Media Research is part of VNU Media
Measurement & Information, a global leader in information
services for the media and entertainment industries. VNU is active
in more than 100 countries, with headquarters in Haarlem, the
Netherlands and New York, USA. VNU is listed on the Euronext
Amsterdam (ASE:VNU) stock exchange. For more information, please
visit the VNU website at http://www.vnu.com/ . Forward-Looking
Statements This document contains forward-looking statements and
information as that term is defined in the Private Securities
Litigation Reform Act of 1995, and, therefore, is subject to
certain risks and uncertainties. There can be no assurance that the
actual results, business conditions, business developments, losses
and contingencies and local and foreign factors will not differ
materially from those suggested in the forward-looking statements
as a result of various factors, including market conditions,
competition, advances in technology and other factors. For Media
and PR inquiries, please contact: Teresa Lomas at 817-303-7449 or .
DATASOURCE: Urban Television Network Corporation CONTACT: Teresa
Lomas of Urban Television Network Corporation, +1-817-303-7449, or
Web site: http://uatvn.com/ http://www.vnu.com/
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