SFR's Levy Says Wave Of Customer Departures Has Stopped -Report
10 April 2012 - 5:33PM
Dow Jones News
The wave of customer departures from French mobile phone company
SFR, which intensified when competitor Free Mobile started offering
its discount service at the start of the year, has now subsided,
Jean-Bernard Levy, the chief executive of Vivendi SA (VIV.FR),
SFR's mother company, says in an interview with Le Figaro
Tuesday.
Levy, who will run the company in the short term, says the rate
of departures from SFR has slowed substantially since March 15, and
clients are now coming back. Le Figaro says SFR has 21 million
clients in France.
Frank Esser left the helm of SFR in January after
underestimating the impact of new competitor Free Mobile, which at
the start of 2012 started offering unlimited calls and texts for
EUR19.99 euros a month--half the price of its rivals.
Newspaper website: www.lefigaro.fr
-By Paris Bureau, Dow Jones Newswires; 33-1-4017 1740
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