KING OF PRUSSIA, Pa.,
Feb. 17, 2012 /PRNewswire/
-- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK) and
Harrington Multi Media, today announced the positive results of a
test launch of the new MediPendant™ television commercial.
The test launch was very positive. It included a number of
airings at various times on multiple stations, in order to find the
best time of day and station for our targeted demographic.
"We were definitely concerned about the number of sales during this
test," said Paul Green, VP of Sales
and Marketing at Medical Alarm Concepts. "But we were even more
interested seeing the number of calls per airing, the type of
caller, as well as their interest level. Before we move ahead
with the campaign, we want to carefully target the most popular
stations and times for our buyer's demographic," added Green.
The MediPendant™ users generally do not order this product for
themselves. The buyer is typically the son or daughter, niece or
nephew, or primary caregiver, and that is who we are trying to
attract. Fortunately, we were very pleased with both the number of
sales and the number of callers from this initial test.
"Based on the positive results and the feedback we have received
from our media test, we have decided to make adjustments to the
commercial and continue to run media tests in an effort to improve
the results before we go full scale. We are particularly encouraged
that a large percentage of orders have closed in the last week,
well after the test ended. This is unusual with our other product
base, but appears to be the case with a medical alarm device
because the caregivers so often get involved in the buying process.
We are very excited and are very confident that the MediPendant™
will be successful with the large population of elderly
customers who want to maintain their independence and live at home
for as long as possible," said Tim
Harrington, CEO of Harrington Multi Media.
Under the terms of the signed agreement, Harrington will finance
and produce multiple television spots and an Internet-based
marketing campaign for the MediPendant™. Harrington will be
responsible for all of its costs in connection with the marketing
of the products. This will include financing all television
media and purchasing units from the Company at a pre-arranged
price. Medical Alarm Concepts will book all revenue from the
joint venture.
A long-term television campaign will be launched by mid to late
March, with a strong concentration on networks such as Lifetime,
CNBC, Discovery, and a few other stations.
About Medical Alarm Concepts
Medical Alarm Concepts Holding, Inc. (MAC) develops and
manufactures innovative products and practical solutions within the
framework of a vast growing marketplace. We have built our
reputation in the personal emergency response system (PERS) and
medical alert industry. With patented technology and
state-of-the-art services, MAC is uniquely positioned to mobilize
the right people, skills and alliances to ensure success and client
satisfaction. Our design and support philosophy emphasizes industry
best practices, while providing polished and savvy solutions. MAC's
latest innovation is the development of its two-way voice
speakerphone pendant technology. For more information, please visit
our website at www.medipendant.com.
About Harrington Multi Media Marketing LLC
Harrington Multi Media Marketing LLC (HM3) is a leading producer
of infomercials and short-form direct television spots and
developer of Internet-based marketing campaigns and transactional
websites. HM3 also offers complete turnkey solutions to launch new
consumer products including: complete production services on a
for-hire basis, assistance with outsourcing products and prototype
development; set-up and management of call centers; product
fulfillment and customer service; credit card processing;
purchasing and management of media outlets, including telephone
sales, direct response television (DRTV), and Internet sales.
Tim Harrington, CEO of HM3, is one
of the pioneers of the direct response marketing industry and has
been in the business over 25 years. Over the course of 25 years in
this industry Tim Harrington's
companies have generated over 4 billion
dollars in sales of products and services. HM3 is a member
of the Electronics Retailing Association which is the governing
body for this industry, and which association was co-founded by one
of Tim Harrington's previous
companies. For more information, please visit
www.hm3.com.
Safe Harbor Statement
Statements in this press release that are not statements of
historical or current fact constitute "forward-looking statements."
Such forward-looking statements involve known and unknown risks,
uncertainties and other unknown factors that could cause the
Company's actual operating results to be materially different from
any historical results or from any future results expressed or
implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
"believes," "belief," "expects," "expect," "intends," "intend,"
"anticipate," "anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.