KING OF PRUSSIA, Pa.,
May 1, 2012 /PRNewswire/ -- Medical
Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it
has reached an agreement with branding and advertising firm
Fried/Drake/Green to assist in the rollout of its fuel saving
MotorBooster™ engine catalyst product. This new team
represents over 60 years of experience in supporting advertising
and marketing efforts for companies competing in a wide range of
marketing arenas and has managed some of the nation's leading
brands. Under the terms of the agreement, Fried/Drake/Green
will establish a solid branding strategy, develop marketing
materials including new websites, product brochures and
demonstration videos, design a long-term public relations/social
media program, and institute both additional radio advertising and
a new television-based marketing campaign.
Marvin Fried, Partner and Chief
Creative Officer at Fried/Drake/Green commented, "We believe
MotorBooster™ has the potential to develop into a major national
brand within the consumer marketplace and thus we have decided to
put our firm's full efforts behind this amazing product. We
have a history of applying only the best and most experienced
corporate resources to the introduction of new products and we
believe we will be able to do the same for MotorBooster™. We
look forward to applying a collaborative approach in conjunction
with the MotorBooster™ product team to make MotorBooster™ a
significant success in the marketplace."
In a recent independent third-party dynamometer test an engine
treated with MotorBooster™ exhibited significant performance (fuel
consumption reduction of 16.5% and an increase in horsepower by
2.9%) and emission improvements (54% reduction in carbon monoxide
and 84% decline in hydrocarbons) after having been conditioned with
the combustion catalyst product as compared to results before
treatment.
"We are committed to bringing the MotorBooster™ product to the
marketplace and our initial work has already begun," said
Paul Green of MDHI. "Retaining
Fried/Drake/Green will enable us to develop a world-class branding,
packaging and marketing strategy to accelerate this process.
We are very pleased that such an experienced firm, with major
worldwide brands would align itself with the MotorBooster™ product
and our Company. We believe this product rollout will be a
very important event for MDHI and its shareholders."
About MotorBooster and MDHI
MotorBooster's™ proprietary formulation is made of a patented
organic metallocene compound that has been granted a U.S. Patent
and is registered with the U.S. Environmental Protection Agency
(EPA). The product comes in the form of a one-fourth-inch, round
diameter beige tablet that users simply insert into a full tank of
15 gallons or more of gasoline, upon which it immediately dissolves
into the fuel. It is then subsequently injected as part of the
gasoline or diesel fuel mixture into the combustion chamber of the
engine. Once within the combustion chamber, MotorBooster™
forms an oxide residue film layer that facilitates or "catalyzes"
the combustion process and enables a more complete, efficient burn
of the fuel that results in better power delivery to the motor,
enhanced fuel performance, mileage gains, reduced emissions and
other engine enhancing performance benefits. For maximum
benefits, users should treat their engine by allowing MotorBooster™
to dissolve in a full tank of gasoline and circulate throughout the
combustion chamber of the engine as part of the fuel mixture for up
to several consistent fuel cycles. This process should be repeated
consecutively for several fuel tank fill-ups in order to achieve
optimal engine performance. In addition to MotorBooster™, the
company markets the MediPendant™, a patented two-way voice
technology that enables the user to speak and listen directly
through the pendant no matter where the user may be in and around
their home. For more information, please visit
www.medipendant.com.
About Fried/Drake/Green
The core partnership team at Fried/Drake/Green represents over
60 years of experience in supporting the advertising and marketing
efforts for companies competing in a wide range of marketing
arenas. These backgrounds are grounded in management roles at
some of the nation's leading brand and advertising firms such as
Bozell Worldwide, Arnold Worldwide, Young & Rubicam, Ogilvy
& Mather, Ted Bates, Hill
Holliday and Mullen. The firm specializes in identifying,
defining and then expressing brands in a distinctive manner that is
relevant to customers and differentiated from
competitors. Fried/Drake/Green councils in, and
provides integrated services in branding, strategy, advertising,
public relations, interactive and web design, promotion, event
planning, and direct response marketing. Some of the notable past
and current clients of the firm include: McDonald's, Bose Corporation, Spalding Golf,
Smith and Wesson, Toro Corp., U.S. Postal Service, Nabisco
Corporation, Purina, American Express, Citibank, Hyatt Hotels and
Resorts, AT&T, and Western Union, among many others. For more,
information, please visit www.frieddrakegreen.com.
Safe Harbor Statement
Statements in this press release that are not statements of
historical or current fact constitute "forward-looking statements."
Such forward-looking statements involve known and unknown risks,
uncertainties and other unknown factors that could cause the
Company's actual operating results to be materially different from
any historical results or from any future results expressed or
implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
"believes," "belief," "expects," "expect," "intends," "intend,"
"anticipate," "anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.