KING OF PRUSSIA, Pa.,
July 16, 2012 /PRNewswire/
-- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK),
today announced several expanded marketing initiatives to further
increase market awareness for the MediPendant™ - the second
generation personal medical alarm technology with speak and listen
technology directly through the pendant.
The Company recently launched a strategic marketing partnership
with the largest warehouse club store in the United States for sales of the Company's
MediPendant™ product. This program is now operational with
orders being received and shipped on a daily basis. On
July 21st, the retailer will
institute an email campaign to millions of targeted customers to
promote market awareness and sales of the MediPendant™
device. Several additional promotional events have also been
scheduled and solidified, and will be implemented throughout the
rest of this year.
Ronald Adams, President of MDHI
said, "This next weekend we will begin our second email-based
marketing campaign to target our retail partner's customer
base. Our relationship with this retailer continues to
expand. While we are excited about the promotion that will
occur later this week, we are even more excited about our
participation in the very large fall season promotion this retailer
puts forth each year. Our partner has given us a forecast of
between 1,500 and 2,500 units for this promotion, which would
easily put our quarterly sales well ahead of already record setting
results. We have also recently formalized additional
promotions, which we expect to occur at various times throughout
the rest of this year. These new promotions are occurring at an
optimal time, as we have recently increased our available revenue
production opportunities through the enhancement of six (6)
and twelve (12) month contract extensions and our enhanced
concierge service. We are expecting these upcoming promotions
and these very high margin service enhancements to further
accelerate our already fast-growing revenue base."
Medical Alarm Concepts has also contracted for the
implementation of a significantly expanded Internet-based search
marketing initiative, which is expected to begin shortly. Mr. Adams
continued, "Our recently released product videos have already been
viewed by thousands and as a result, clicks to our website are up
significantly. Internet marketing is vital to the sales of
products in our category and we wish to expand upon the success we
are already realizing. The Internet advertising campaign we
will be instituting is innovative in that it is video-based.
This program will further disseminate the message to consumers that
our second generation technology offers huge consumer benefits, and
is a far superior product when compared to other offerings on the
market today."
About MDHI
Medical Alarm Concepts Holding, Inc. (MAC) develops and
manufactures innovative products and practical solutions within the
framework of a vast growing marketplace. MediPendant's™ patented
two-way voice technology enables the user to speak and listen
directly through the pendant no matter where the user may be in and
around their home. MediPendant™ service also includes advanced
features such as three-way calling that enables the operator to
link loved ones directly into the emergency call in real time.
Text message alerts are also standard, and are used to inform
loved ones that the user has contacted an operator or has requested
assistance. A standard PERS system does not enable the user to
speak and listen through the pendant, thus limiting them to a small
area in their home. There is always the risk that the user will not
be heard by the call center operator if they are not within a short
range of the base station. For more information, go to
www.medipendant.com.
Safe Harbor Statement
Statements in this press release that are not
statements of historical or current fact constitute
"forward-looking statements." Such forward-looking statements
involve known and unknown risks, uncertainties and other unknown
factors that could cause the Company's actual operating results to
be materially different from any historical results or from any
future results expressed or implied by such forward-looking
statements. In addition to statements that explicitly describe
these risks and uncertainties, readers are urged to consider
statements that contain terms such as "believes," "belief,"
"expects," "expect," "intends," "intend," "anticipate,"
"anticipates," "plans," "plan," to be uncertain and
forward-looking. The forward-looking statements contained herein
are also subject generally to other risks and uncertainties that
are described from time to time in the Company's filings with
Securities and Exchange Commission.
Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113
SOURCE Medical Alarm Concepts Holding, Inc.