XLPI Xcelplus International Inc (CE)

XcelPlus International Inc (PINK SHEETS: XLPI), XcelPlus International (http://XcelPlus.com) has decided to return to its roots. In 1975 the formulas that started the XcelPlus line are being prepared for the retail shelf. The name we've decided to use for all retail sales is Lubrilon, (Lubrication for Long Life) which was the first name ever used for these formulas back in 1975 when the formula for engine treatment was developed. We have made this decision because of Lubrilon's past history as well as the credibility of our testing of the Lubrilon formulas. Since most of our competitors have been sued for false advertising in this industry, we are pretty much going to be the only product on the retail shelf that can make proven mileage, horsepower improvement and longevity claims for it products. The other great thing is that we will be on the shelf right next to Slick 50*, a brand started by this formulation back in 1978. The inventor of Slick 50 stopped supplying his former partners after some discrepancies. The former partners chose to keep the brand name and have another formula made for them, of which according to the FTC cannot perform to what as claimed. With the $10 million in advertising now starting to kick in, we feel now is the right time to launch our retail program to the large automotive parts stores as well as the national retailers. With Xcelplus reaching milestone after milestone we feel as though we are hitting on all cylinders, thus moving the company one step closer to accomplishing the objectives we set for ourselves a long time ago. *Today the Slick50 name is owned by Pennzoil/ Quaker State. This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although XcelPlus International believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by XcelPlus International Inc or any other person that the objective and plans of XcelPlus International Inc will be achieved For investor relations you can contact Brad Novak at bnovak@xcelplus.com or by phone at 949-661-5780