RNS Number:8466A
Ericsson(L.M.)(Telefonaktiebolaget)
21 March 2001


Ericsson introduces the T29 for GSM 900/1800 markets

Today, Ericsson introduced its new T29 mobile phone in Europe. It is the
first  phone  to  feature Enhanced Messaging Service (EMS)  for  sending
pictures and sound to other mobile phones. The T29 also features  Mobile
Chat,  WAP  1.1, and four games. The T29 will be available  in  all  GSM
900/1800-markets during the second quarter, 2001, and it is packed  with
features designed to make life easier.

EMS  utilizes  the existing SMS messaging service and infrastructure  to
let  users  enhance their text messages with pictures  and  sounds.  The
first  mobile  phones on the market supporting EMS are the Ericsson  T29
and  T20e.  In  the  future EMS will be a standard feature  in  Ericsson
mobile phones.

EMS  messages can be used either to send or to receive creative messages
or  to  exchange pictures, and ring signals. Unlike similar technologies
on the market today, EMS is an open standard so EMS messages can be read
in  phones that do not support EMS. In addition T29 also supports group-
SMS text messages.

The  T29  includes a WAP browser (WAP 1.1) with WTLS security  protocol.
Wherever you are, you can access hundreds of WAP sites offering services
and  products covering news, entertainment, shopping, banking  and  much
more.   Sending   and  receiving  e-mails  are  also  very   convenient.
Confidential  information, such as credit card or bank account  numbers,
are encrypted when sent over the air, and users can verify that they are
in contact with the right WAP gateway.

The  mobile chat feature lets you enjoy instant messaging while  on  the
move. Two users can enjoy a conversation in a situation where quick  and
quiet  communication is more suitable. The phone also has five fun games
-  Tetris, Erix, Ballpop, Catcher and Maze. The T29sc offers a  complete
Chinese interface that makes it possible to send and receive Chinese SMS
messages and to store Chinese names in the phone book.

The  T29  has  a  new design with deep-colored inlays, silver-toned  and
shine-through keys and slight wings on the active flip. It comes in  two
color  variants with different deep-colored inlays: Amethyst Purple  and
Sapphire Blue. At a weight of only 95g, including its slim battery,  the
T29  is  compact and lightweight. The standby time is 150 hours and  the
talk time 7 hours.

The  new  phone  fits  seamlessly with Ericsson  accessories,  including
Bluetooth(TM) headset, FM radio, MP3, Chatboard(TM), car holder and  several
handsfree solutions.

To view the Ericsson T29, visit
http://www.ericsson.com/press/phli_pcoph.shtml

Ericsson is the leading communications supplier, combining innovation in
mobility  and  Internet  in creating the new  era  of  mobile  Internet.
Ericsson  provides total solutions covering everything from systems  and
applications to mobile phones and other communications tools. With  more
than   100,000   employees   in  140  countries,   Ericsson   simplifies
communications for customers all over the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Peter Bodor, Public Relations Manager
Ericsson Mobile Communications
Phone: +46 8 404 24 23, E-mail: peter.bodor@ecs.ericsson.se



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