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RNS Number:8689A
Ericsson(L.M.)(Telefonaktiebolaget)
21 March 2001



Ericsson's ENGINE concept revolutionizes
broadband access with Instant ADSL


Ericsson's new  ENGINE Access Ramp solution Instant ADSL  is  based  on  unique
technology allowing  the subscribers to install Asymmetric  Digital  Subscriber
Line (ADSL) in their homes within seconds, without assistance from an operator.


As a technology  for providing broadband access over existing copper cables,
ADSL has now begun to be deployed as a mass-market broadband access solution.
The Instant ADSL concept allows operators to deploy, activate and manage
broadband access networks with DSL, technologies fast, efficiently and safe.

"The self-installation  kit  includes everything that a subscriber needs to
install and configure his modem and computer all by himself without assistance
from the operator's personnel," said Ove Anebygd, Vice President at Division
Multi-Service Networks, Ericsson. "It is just to put in the CD in your computer
and wait a moment for the ADSL to be installed."

Instant ADSL offers the operators a complete automated and fault proof
activation of the ADSL service. By using Instant ADSL the operator can respond
instantly to a service request from a subscriber, resulting in a substantially
improved time to revenue.

"Instant ADSL offers an efficient deployment solution which will drastically
reduce the need for installation resources required for the mass-deployment of
ADSL," continued Ove Anebygd.

The automated process,  supported  by the timesaving and resource efficient
solution, will together with the self-installed home kit substantially improve
the operators business case. With the Instant ADSL solution the operator can,
finally, set off the mass-deployment of ADSL.

Ericsson is the leading communications supplier,  combining innovation in
mobility and Internet in creating the new era of mobile Internet.  Ericsson
provides total solutions covering everything from systems and applications to
mobile phones and other communications tools. With more than 100,000 employees
in 140  countries, Ericsson simplifies communications for customers all over
the world.

Read more at http://www.ericsson.com/press


FOR FURTHER INFORMATION, PLEASE CONTACT

Peter 0lofsson, Public Relations Manager,
Ericsson Division Multi-Service Networks
Phone: +46 8 719 1880, +46 70 267 3445
E-mail: peter.olofsson@etx.ericsson.se

Ove Anebygd, Vice President, Ericsson,
Division Multi-Service Networks, Access Networks
Phone: +46 8 719 5798, 
E-mail: ove.anebygd@etx.ericsson.se


About ENGINE Access Ramp
ENGINE Access Ramp is a next-generation access solution for both voice and data.
This solution integrates narrowband (PSTN/ISDN) and broadband (DSL) services in
one single system and enables operators to freely mix between PSTN, ISDN and
xDSL services.  Scalable and flexible, ENGINE Access Ramp gives the operator 
the ability to upgrade the existing access network step-by-step,  enabling 
rapid response to new and changing market conditions.  This flexible
multi-service access node brings broadband convenience and services to homes,
small
offices and small and medium enterprises while retaining carrier class voice
services.

         
To learn more about ENGINE Access Ramp, see:
http://www.ericsson.se/pressroom/20000228-0020.html

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