ASOS PLC ASOS names Patrik Silén as Chief Strategy Officer (1191J)
08 April 2020 - 2:59AM
UK Regulatory
TIDMASC
RNS Number : 1191J
ASOS PLC
07 April 2020
ASOS names Patrik Silén as Chief Strategy Officer
London, 7(th) April 2020: ASOS, one of the world's leading
online fashion retailers, today named Patrik Silén as Chief
Strategy Officer, reporting to Chief Executive Officer, Nick
Beighton. This appointment is the third in a series of new hires
designed to strengthen the senior management team.
Patrik joins ASOS after an extensive career in management
consultancy, largely at McKinsey & Company, where he was
appointed partner in 2012. During his 16-year tenure there, Patrik
relaunched and built several new practice areas, including the
consultancy's EMEA Retail Operations unit, and focused on
delivering insight, strategy and transformation programmes to a
range of clients, including online pure-plays and omnichannel
retailers. In his role at ASOS, which he starts on 5th May, Patrik
will lead the further development and implementation of the
company's strategy with a focus on driving increased
performance.
Nick Beighton, Chief Executive Officer, ASOS, said: "I am very
pleased to welcome Patrik to our expanding executive team. His
market-leading experience across the retail sector both in the UK
and internationally will be invaluable to us as we look to
capitalise on the growth opportunities ahead of us."
Patrik Silén added, "I've long harboured ambitions to apply what
I've learned in strategic consultancy to a dedicated in-house role.
The opportunity to make that move, and to a brand of ASOS' stature
and renown, was simply one I couldn't resist."
Patrik, who holds an MEng from the University of Manchester and
an MBA from Harvard Business School, will become a member of the
senior management team led by Nick Beighton, Chief Executive
Officer. Fellow executive members are Mat Dunn, Chief Financial
Officer; Mark Holland, Chief Operating Officer; Cliff Cohen, Chief
Information Officer; Robert Birge, Chief Growth Officer; and Jo
Butler, Chief People Officer. ASOS is currently recruiting the
final new role, that of Chief Commercial Officer. An announcement
is expected in due course.
-ends-
Notes to editors:
For further information
Dan Winter, ASOS Tel: 07500 073855
Susanna Voyle, Headland Tel: 07980 894557
Fay Rajaratnam, Headland Tel: 07810 329390
About ASOS:
ASOS is an online retailer for fashion-loving 20-somethings
around the world, with a purpose to give its customers the
confidence to be whoever they want to be. Through its
market-leading app and mobile/desktop web experience, available in
ten languages and in over 200 markets, ASOS customers can shop a
curated edit of 85,000 products, sourced from 850 of the best
global and local third-party brands and its mix of fashion-led
in-house labels - ASOS Design, ASOS Edition, ASOS 4505 and
Collusion. ASOS aims to give all of its customers a truly
frictionless experience, with an ever-greater number of different
payment methods and hundreds of local deliveries and returns
options, including Next-Day and Same-Day Delivery, dispatched from
state-of-the-art fulfilment centres in the UK, US and Germany.
ASOS's websites attracted 215.4m visits during February 2020
(February 2019(1) : 170.9m) and as at 29 February 2020 had 22.3m
active customers(2) (28 February 2019: 19.2m), of which 6.8m were
located in the UK and 15.5m were located in international
territories (28 February 2019: 6.2m in the UK and 13.0m
internationally).
Patrik's recent career history
McKinsey & Company
Partner
2004 - 2020
Accucard
Operations Manager & Marketing Manager
2000-2002
Mitchell Madison Group
Associate
1999 - 2000
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END
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