Distil PLC Launch of TV advertising campaign for RedLeg
13 April 2022 - 4:01PM
RNS Non-Regulatory
TIDMDIS
Distil PLC
13 April 2022
13(th) April 2022
Distil PLC
Distil launches TV advertising campaign for RedLeg Spiced
Rum
Distil Plc (AIM: DIS), owner of premium drinks brands RedLeg
Spiced Rum, Blackwoods Gin and Vodka, Blavod Black Vodka, Jago's
Cream Liqueur and Diva Vodka is pleased to announce the launch of a
TV advertising campaign for RedLeg Spiced Rum valued at over
GBP500,000.
The first TV advertising campaign for the brand launches 14
April 2022 on ITV channels, showcasing the brand's signature
vanilla and ginger spiced rum and bringing to life the iconic Red
Legged Hermit Crab which lends the brand its name.
For the campaign, RedLeg partnered with ITV Adventures. The
teams worked closely to develop the media plan, which will see the
30 second advert target key audiences on linear ITV channels, as
well as nationally across the ITV Hub.
The strategy and creative has been produced in collaboration
with on-demand marketing agency Small World and end-to-end
advertising agency, 10 Days London . The ad features RedLeg's
signature serve alongside the Crab Dance - a disruptive platform
through which RedLeg's mascot is brough to life off-pack.
Don Goulding, Executive Chairman, commented:
"We are very excited to announce the launch of RedLeg's first TV
advertising campaign.
The team worked closely with ITV to devise the optimum media
plan, and with Small World and 10 Days to refine strategy and
creative. Together we were able to produce an ad which not only
showcases the RedLeg occasion, but gave us the opportunity to bring
the hermit crab mascot to life, highlighting the brand's playful,
laid-back personality.
RedLeg has consistently grown ahead of the spiced rum category
since its launch in 2013, and we're confident that this campaign
will continue to build on the success of the brand."
To watch the ad please visit www.redlegrum.com
For further information:
Distil PLC
Don Goulding, Executive Chairman Tel +44 20 3283 4006
Shaun Claydon, Finance Director
---------------------
SPARK Advisory Partners Limited
(NOMAD)
---------------------
Neil Baldwin Tel +44 20 3368 3550
Mark Brady
---------------------
Turner Pope Investments (TPI) Ltd
(Broker)
---------------------
Andy Thacker Tel +44 20 3657 0050
James Pope
---------------------
About Distil
Distil Plc is quoted on the AIM market of the London Stock
Exchange. It owns drinks brands in a number of sectors of the
alcoholic drinks market. These include premium spiced rum, vodka,
gin, vodka vanilla cream liqueur and are called RedLeg Spiced Rum,
Blackwoods Vintage Gin, Blackwoods Vodka, TRØVE Botanical Vodka,
Blavod Original Black Vodka, Diva Vodka and Jago's Vanilla Cream
Liqueur.
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