Distil PLC RedLeg Launches Limited Edition Bottle
09 October 2023 - 5:00PM
RNS Non-Regulatory
TIDMDIS
Distil PLC
09 October 2023
DISTIL PLC
RedLeg Launches Limited Edition Bottle
Distil plc (AIM:DIS), owner of premium drinks brands RedLeg
Spiced Rum, Blackwoods Gin and Vodka, TRØVE Botanical Vodka and
Blavod Black Vodka, is pleased to announce the release of a
striking Limited Edition RedLeg Spiced Rum bottling.
Presented in a matt red sprayed bottle, custom-matched to the
brand's livery, the iconic crab logo is finished in an eye-catching
gold foil and surrounded by flavour descriptions and recipe
suggestions for consumers to enjoy at home.
The limited edition has been released to celebrate the brand's
10(th) birthday this year and will be available in major grocery,
as well as direct through the RedLeg website from mid-October.
Commenting on the launch, Sarah Kingsbury, Marketing Director,
said: "We launched RedLeg in 2013 to spice-up the previously
one-dimensional rum category at a time when we identified growing
consumer demand. The brand has experienced great success over the
years, repeatedly growing ahead of the category, sales of which
recently surpassed GBP1bn in the UK in 2022.
We wanted to celebrate the milestone with something that was
special but accessible to all of the fans which have supported the
brand over the years. The limited edition pack is bold yet premium,
and will give us great stand-out on shelf.
RedLeg remains a key brand for our business and we are focussed
on continuing to grow and expand the reach of the brand in the UK
and globally with robust, cross-channel marketing support."
For further information please contact:
Distil plc
Don Goulding, Executive Chairman Tel: +44 203 405 0475
----------------------
SPARK Advisory Partners Limited
(NOMAD)
----------------------
Neil Baldwin Tel: +44 203 368 3550
Mark Brady
----------------------
Turner Pope Investments (TPI)
Limited (Broker)
----------------------
Andy Thacker / James Pope Tel: +44 20 3657 0050
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