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224.92
0.00
(0.00%)
Closed 23 December 8:00AM
0.00
0.00
(0.00%)

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Key stats and details

Current Price
224.92
Bid
224.98
Offer
225.00
Volume
-
0.00 Day's Range 0.00
144.05 52 Week Range 233.00
Market Cap
Previous Close
224.92
Open
-
Last Trade
Last Trade Time
Financial Volume
-
VWAP
-
Average Volume (3m)
37,754,915
Shares Outstanding
10,515,011,008
Dividend Yield
-
PE Ratio
77.73
Earnings Per Share (EPS)
2.89
Revenue
574.79B
Net Profit
30.43B

About Amazon.com Inc

Amazon is a leading online retailer and one of the highest-grossing e-commerce aggregators, with $386 billion in net sales and approximately $578 billion in estimated physical/digital online gross merchandise volume in 2021. Retail-related revenue represents approximately 80% of the total, followed ... Amazon is a leading online retailer and one of the highest-grossing e-commerce aggregators, with $386 billion in net sales and approximately $578 billion in estimated physical/digital online gross merchandise volume in 2021. Retail-related revenue represents approximately 80% of the total, followed by Amazon Web Services' cloud computing, storage, database, and other offerings (10%-15%), advertising services (5%), and other. International segments constitute 25%-30% of Amazon's non-AWS sales, led by Germany, the United Kingdom, and Japan. Show more

Sector
Catalog, Mail-order Houses
Industry
Catalog, Mail-order Houses
Website
Headquarters
Wilmington, Delaware, USA
Founded
-
Amazon.com Inc is listed in the Catalog, Mail-order Houses sector of the NASDAQ with ticker AMZN. The last closing price for Amazon.com was US$224.92. Over the last year, Amazon.com shares have traded in a share price range of US$ 144.05 to US$ 233.00.

Amazon.com currently has 10,515,011,008 shares in issue. The market capitalisation of Amazon.com is US$2.37 trillion. Amazon.com has a price to earnings ratio (PE ratio) of 77.73.

Amazon.com (AMZN) Options Flow Summary

Overall Flow

Bullish

Net Premium

122M

Calls / Puts

500.74%

Buys / Sells

112.96%

OTM / ITM

44.31%

Sweeps Ratio

1.07%

AMZN Latest News

Buy with Prime Expands with Launch of New Brand Belkin

Belkin.com customers now benefit from the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand – just in time for the holiday season Through fast, free delivery...

Micro-Cap AI Company Outperforms Leading AI Model In Code-Breaking Game, Shares Rallying On News

The race to provide the most advanced and accurate AI models is in full swing with many of the largest tech companies in the world such as Alphabet Inc.

Intuit and Amazon Expand Strategic Partnership

Intuit QuickBooks will become Amazon’s preferred partner for financial management solutions integrated directly into Amazon Seller Central to fuel the success of Amazon sellers Intuit Inc...

Superapp Grab Selects AWS as its Preferred Cloud Provider to Drive Technology Innovation and Growth

Southeast Asia's leading superapp leverages AWS to enhance operational efficiency across eight countries At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ:...

New Amazon SageMaker AI Innovations Reimagine How Customers Build and Scale Generative AI and Machine Learning Models

Three new Amazon SageMaker HyperPod capabilities, and the addition of popular AI applications from AWS Partners directly in SageMaker, help customers remove undifferentiated heavy lifting across...

Amazon Bedrock Empowers Customers to Accelerate Generative AI Adoption with More Than 100 New Models and Powerful New Capabilities for Inference and Working with Data

The biggest expansion of models to date, new inference optimization tools, and additional data capabilities give customers even greater flexibility and control to build and deploy...

PeriodChangeChange %OpenHighLowAvg. Daily VolVWAP
1-5.28-2.29365768897230.2233218.86245815382226.07289597CS
425.6412.8663187475199.2823319938219894220.55927561CS
1237.8120.2073646518187.11233180.2537754915203.59226813CS
2635.5918.7978661596189.33233151.64439717240192.00848159CS
5271.3646.4704350091153.56233144.0540589499182.60835014CS
15654.4199974631.9178865978170.5000025423381.43547002990134.76777481CS
260135.50699867151.5517840389.4130013323381.2660012129608681135.39940417CS

AMZN - Frequently Asked Questions (FAQ)

What is the current Amazon.com share price?
The current share price of Amazon.com is US$ 224.92
How many Amazon.com shares are in issue?
Amazon.com has 10,515,011,008 shares in issue
What is the market cap of Amazon.com?
The market capitalisation of Amazon.com is USD 2.37T
What is the 1 year trading range for Amazon.com share price?
Amazon.com has traded in the range of US$ 144.05 to US$ 233.00 during the past year
What is the PE ratio of Amazon.com?
The price to earnings ratio of Amazon.com is 77.73
What is the cash to sales ratio of Amazon.com?
The cash to sales ratio of Amazon.com is 4.11
What is the reporting currency for Amazon.com?
Amazon.com reports financial results in USD
What is the latest annual turnover for Amazon.com?
The latest annual turnover of Amazon.com is USD 574.79B
What is the latest annual profit for Amazon.com?
The latest annual profit of Amazon.com is USD 30.43B
What is the registered address of Amazon.com?
The registered address for Amazon.com is 251 LITTLE FALLS DRIVE, NEW CASTLE, WILMINGTON, DELAWARE, 19808
What is the Amazon.com website address?
The website address for Amazon.com is www.amazon.com
Which industry sector does Amazon.com operate in?
Amazon.com operates in the CATALOG, MAIL-ORDER HOUSES sector

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AMZN Discussion

View Posts
DiscoverGold DiscoverGold 14 hours ago
Amazon $AMZN - Market Movers
By: TrendSpider | December 22, 2024

• Amazon surged 19% off its November lows but hit a brick wall at the 1.618 golden Fibonacci extension at $232/share, stalling just before Wednesday’s selloff. While Friday’s bullish engulfing candle shows promise, a bearish MACD cross has formed, posing a headwind to further upward momentum. Cracking above this key Fib may prove challenging in the short term.



DiscoverGold
👍️0
DiscoverGold DiscoverGold 17 hours ago
$AMZN Number go up, P/E go down—just how we like it
By: TrendSpider | December 21, 2024

• Number go up, P/E go down—just how we like it. $AMZN



Read Full Story »»»

DiscoverGold
👍️0
Greedy G Greedy G 2 days ago
~bought 1/3/25 $255 calls @.07c 
👍️0
DiscoverGold DiscoverGold 6 days ago
$AMZN - Update: Aiming for the roof again...
By: Sahara | December 17, 2024

• $AMZN - Update

Aiming for the roof again...



Read Full Story »»»

DiscoverGold
👍️0
fwb fwb 6 days ago
LONG AMZN
SINCE $97.00
You got to know when to hold 'em
Know when to fold 'em
Know when to walk away
And know when to run
You never count your money
When you're sittin' at the table
There'll be time enough for countin'
When the dealing's done
"The Gambler by Kenny Rogers"
👍️0
DiscoverGold DiscoverGold 6 days ago
$AMZN Top Bullish Flow – Open
By: Peter DiCarlo | December 17, 2024

• Top Bullish Flow – Open

TSLA – $30.37M
AMZN – $5.72M
GOOG – $3.44M
MRVL – $3.1M
GOOGL – $2.9M



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 7 days ago
Today Amazon com Inc. (AMZN) is the best performer in the DJIA
By: Thom Hartle | December 16, 2024

• Today (8:34 CST), the best performer in the DJIA is Amazon, Inc. AMZN.



Read Full Story »»»

DiscoverGold
👍️0
Greedy G Greedy G 1 week ago
~bought 12/27 $260 calls @.12c
👍️0
DiscoverGold DiscoverGold 2 weeks ago
Amazon $AMZN Target hit
By: TrendSpider | December 12, 2024

• $AMZN Target hit.



Read Full Story »»»

DiscoverGold
👍️0
Monksdream Monksdream 2 weeks ago
AMZN, new all time high
👍️0
JJ8 JJ8 2 weeks ago
Amazon share price has been in Ascending Triple Top Breakout since 04-Dec-2024

Impressive performance. GLTA
👍️0
trading.jeff trading.jeff 2 weeks ago
$AMZN joining $AAPL in the new ATH club. Just pulled up a 20-year chart to check.
👍️0
Sirpeter Sirpeter 2 weeks ago
GL my friend
👍️0
Monksdream Monksdream 2 weeks ago
AMZN, new 52 week high
👍️0
Greedy G Greedy G 2 weeks ago
~thanks for that Sirpeter.  On watch. 
👍️0
JJ8 JJ8 2 weeks ago
Amazon share price has been in an Ascending Triple Top Breakout since 4-Dec-2024. GLTA
👍️0
Greedy G Greedy G 2 weeks ago
~I sold way too early.  You will do well. 
👍️0
Sirpeter Sirpeter 2 weeks ago
Nice...I'm playing Jan 17 $235s until at least $250
👍 1
Greedy G Greedy G 2 weeks ago
~sold my 12/13 $240 calls @.15c
👍️0
fwb fwb 3 weeks ago
I hear BLUE EYES SINGING
"FLY ME TO THE MOON"
OR
Was it the NEWS THAT
XtalPi Leverages AWS to Enhance Drug Discovery
https://www.marketscreener.com/quote/stock/AMAZON-COM-INC-12864605/news/XtalPi-Leverages-AWS-to-Enhance-Drug-Discovery-48522674/
👍️0
Greedy G Greedy G 3 weeks ago
~bought some 12/13 $240 calls @.10c
👍️0
DiscoverGold DiscoverGold 3 weeks ago
Today Amazon com Inc. (AMZN) is the best performer in the DJIA
By: Thom Hartle | December 2, 2024

• Today (8:33 CST), the best performer in the DJIA is Amazon, Inc. AMZN.



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 3 weeks ago
Amazon $AMZN pulling back on low volume into a key weekly pivot...
By: TrendSpider | November 30, 2024

• Prior resistance, meet new support. $AMZN



Read Full Story »»»

DiscoverGold
👍️0
fwb fwb 3 weeks ago
Amazon plans to compete in AI chips - Bloomberg
Published 11/25/2024, 11:12 AM
Investing.com -- Amazon is setting its sights on a new venture: reducing its dependence on Nvidia (NASDAQ:NVDA) by developing custom AI chips.
https://www.investing.com/news/stock-market-news/amazon-plans-to-compete-in-ai-chips--bloomberg-3740173
According to a Bloomberg report, the effort is taking place in an engineering lab in Austin, Texas, where Amazon (NASDAQ:AMZN) engineers are working to challenge Nvidia's dominance in the $100 billion AI chip market.
👍️0
DiscoverGold DiscoverGold 3 weeks ago
Cathie Wood & Ark Invest's Buys 82,735 Shares of Amazon com Inc. (AMZN)
By: Cheddar Flow | November 27, 2024

• Here's what moves Cathie Wood and Ark Invest made in the stock market today 11/27.



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 4 weeks ago
Cathie Wood & Ark Invest's Buys 19,747 Shares of Amazon com Inc. (AMZN)
By: Cheddar Flow | November 25, 2024

• Here's what moves Cathie Wood and Ark Invest made in the stock market today 11/25.



Read Full Story »»»

DiscoverGold
👍️0
fwb fwb 4 weeks ago
This is the Company AMZN has INVESTED in:
https://www.anthropic.com/news/3-5-models-and-computer-use
👍 1
DiscoverGold DiscoverGold 4 weeks ago
Today Amazon com Inc. (AMZN) is the best performer in the DJIA
By: Thom Hartle | November 25, 2024

• Today (8:32 CST), the best performer in the DJIA is Amazon, Inc. AMZN.



Read Full Story »»»

DiscoverGold
👍️0
fwb fwb 4 weeks ago
Amazon and Anthropic deepens strategic collaboration
https://www.aboutamazon.com/news/aws/amazon-invests-additional-4-billion-anthropic-ai
AI AGENTS is the FUTURE
Chat BOTs is the PAST
ANTHROPIC is becoming the LEADER in the AI AGENT FIELD......
👍️0
buyittradeit buyittradeit 4 weeks ago
Amazon still inn a up trend Black FridayUpper gap needs to be filled
👍️0
Bountiful_Harvest Bountiful_Harvest 4 weeks ago
Hope they add a yield someday. Just watching for now
👍️0
DiscoverGold DiscoverGold 1 month ago
Amazon doubles down on AI startup Anthropic with $4 billion investment
By: Investing | November 22, 2024

(Reuters) -Amazon.com pumped in an additional $4 billion into artificial intelligence startup Anthropic, as the e-commerce giant goes up against Big Tech rivals in a race to capitalize on generative AI technology.

This doubles Amazon (NASDAQ:AMZN)'s investment in the firm known for its GenAI chatbot Claude, but it remains a minority investor, the startup said on Friday. Amazon will also be Anthropic's main training partner for AI models.

Amazon, which is Anthropic's primary cloud partner, is fiercely competing with Microsoft (NASDAQ:MSFT) and Alphabet (NASDAQ:GOOGL)'s Google to offer AI-powered tools for its cloud customers.

"The investment in Anthropic is essential for Amazon to stay in a leadership position in AI," said D.A. Davidson analyst Gil Luria.

The e-commerce company's increased investment in Anthropic underscores the billions of dollars funneled into AI startups over the past year, as investors look to cash in on a boom in the technology, which became popular with the launch of OpenAI's ChatGPT in late 2022.

Microsoft-backed OpenAI raised $6.6 billion from investors last month, which could value the company at $157 billion and cement its position as one of the most valuable private companies in the world.

Anthropic plans to train and deploy its foundational models on Amazon's Trainium and Inferentia chips. The intensive process of training AI models requires powerful processors, making securing pricey AI chips a top priority for startups.

"It (partnership) also allows Amazon to promote its AI services such as leveraging its AI chips for training and inferencing, which Anthropic is using," Luria said.

Nvidia (NASDAQ:NVDA) currently dominates the market for AI processors and counts Amazon among its long list of so-called hyperscaler customers.

Still, Amazon has been working to develop its own chips through its Annapurna Labs division, which Anthropic said it was "working closely with" to aid in developing processors.

Anthropic, co-founded by former OpenAI executives and siblings Dario and Daniela Amodei, said last year it had secured a $500 million investment from Alphabet, which promised to invest another $1.5 billion over time.

The startup also uses Alphabet's Google Cloud services as part of its operations.

Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 1 month ago
Amazon $AMZN Aggressive $1.6 Million Call Order
By: Cheddar Flow | November 21, 2024

• $WMT & $AMZN Aggressive Call Orders

*Above the Ask*



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 1 month ago
$AMZN $510.7K Leaps Call
By: Theta Warrior | November 20, 2024

• $AMZN LEAPS BULL.



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 1 month ago
Amazon $AMZN $1.27 Million Put Writer
By: Theta Warrior | November 20, 2024

• $AMZN PUT WRITER.



Read Full Story »»»

DiscoverGold
👍️0
JJ8 JJ8 1 month ago
High Pole Warning today, on 19-Nov-2024. GLTA
👍️0
DiscoverGold DiscoverGold 1 month ago
Amazon (AMZN) Breakout Ready for Massive Climb!
By: Tom Bowley | November 16, 2024

As the secular bull market takes a short-term pause, now is the time to research tremendous opportunities that lie ahead. I've looked at more than a thousand charts and wanted to point out 3 in particular that I see heading much, much higher as we close out 2024 and move into a brand new year. There are tons of companies that have been regularly setting 52-week and all-time highs. Most of those are very overbought and carry more short-term risk. I want to instead focus on stocks that have been basing for an extended period of time and have just made a breakout.

Stock 1 - Amazon.com (AMZN)

I love this breakout. We've actually had two breakouts. The first was the move above the 190 area, stopping at 200. Then more recently, AMZN cleared 200 before profit taking kicked in this past week with options expiration. We're now back close to that 200 support level. Here's the 10-year weekly chart:



The current setup looks eerily similar to the setup heading into 2020. I trust this current breakout, considering that AMZN's top in 2021 started a lengthy consolidation/basing period - similar to a cup formation. If we use that cup as a measurement stick for the potential rally ahead in AMZN shares, we'd be looking at 320. I'd take that 60% gain.

Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 1 month ago
Cathie Wood & Ark Invest's Buys 28,509 Shares of Amazon com Inc. (AMZN)
By: Ark Invest Daily | November 14, 2024

• Cathie Wood and Ark Invest's trade activity from 11/14.





Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 1 month ago
Amazon $AMZN $3 Million Dip Buyer
By: Cheddar Flow | November 15, 2024

• $AMZN $3M Dip Buyer

This whale bought February calls and executed the order above the ask

They are giving it time to pan out.



Read Full Story »»»

DiscoverGold
👍️0
fwb fwb 1 month ago
A GOOD ER CAN LIFT A STOCKS PPS.....
AMZN is MORE than E-COM
👍️0
Bountiful_Harvest Bountiful_Harvest 1 month ago
Interesting perspective:
@thexcapitalist
$AMZN is closing in on building an AI chip that could rival $NVDA.

Like it or not every cutting edge chip is bound to get commoditized, eventually.

Advance technology or design, in itself, is never a durable competitive advantage.

Yes, Nvidia has CUDA, but cost savings from custom chips is enough to leave it.

My hunch is that most of the early money has already been made in $NVDA and revenue growth will slow down drastically post 2025 as hyperscalers start using their custom chips.AMZN continues making the right moves for the future. Many billionaires besides Bezos have been selling shares in their companies as the market is likely topped out this year?
👍️0
DiscoverGold DiscoverGold 1 month ago
Amazon $AMZN $2.4 Million OTM Call
By: Cheddar Flow | November 13, 2024

• $AMZN $2.4M OTM Call

Volume has been gradually increasing on this contract

*Above the Ask*





Read Full Story »»»

DiscoverGold
👍️0
fwb fwb 1 month ago
Ya, he did the same at $200.00 and here we are @ $209.00
If he keeps selling, AMZN will hit $225.00 soon.
👍️0
DiscoverGold DiscoverGold 1 month ago
$AMZN Holding up incredibly well despite all the Bezos selling...
By: TrendSpider | November 13, 2024

• $AMZN Holding up incredibly well despite all the Bezos selling...

If mega-caps turn around tomorrow, Amazon looks poised to lead.



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 1 month ago
JUST IN: Jeff Bezos filed for his sale of 5.99 Million shares of Amazon $AMZN stock for $1,245,279,944.36 (Pre-Tax)
By: Evan | November 12, 2024

• JUST IN:

Jeff Bezos filed for his sale of 5.99 Million shares of Amazon $AMZN stock for $1,245,279,944.36 (Pre-Tax)

Jeff Bezos now has 3.3 Million shares left to sell on his current stock sale plan

Bezos is now 87% of the way through the share sale plan



Read Full Story »»»

DiscoverGold
👍️0
Bountiful_Harvest Bountiful_Harvest 1 month ago
Cool Beans! Big Tech group’s Annapurna Labs is spending big to build custom chips that lessen its reliance on market leader

https://arstechnica.com/ai/2024/11/amazon-ready-to-use-its-own-ai-chips-reduce-its-dependence-on-nvidia/

Amazon is poised to roll out its newest artificial intelligence chips as the Big Tech group seeks returns on its multibillion-dollar semiconductor investments and to reduce its reliance on market leader Nvidia.

Executives at Amazon’s cloud computing division are spending big on custom chips in the hopes of boosting the efficiency inside its dozens of data centers, ultimately bringing down its own costs as well as those of Amazon Web Services’ customers.

The effort is spearheaded by Annapurna Labs, an Austin-based chip start-up that Amazon acquired in early 2015 for $350 million. Annapurna’s latest work is expected to be showcased next month when Amazon announces widespread availability of ‘Trainium 2,’ part of a line of AI chips aimed at training the largest models.

Trainium 2 is already being tested by Anthropic—the OpenAI competitor that has secured $4 billion in backing from Amazon—as well as Databricks, Deutsche Telekom, and Japan’s Ricoh and Stockmark.

AWS and Annapurna’s target is to take on Nvidia, one of the world’s most valuable companies thanks to its dominance of the AI processor market.

“We want to be absolutely the best place to run Nvidia,” said Dave Brown, vice-president of compute and networking services at AWS. “But at the same time we think it’s healthy to have an alternative.” Amazon said ‘Inferentia,’ another of its lines of specialist AI chips, is already 40 percent cheaper to run for generating responses from AI models.
“The price [of cloud computing] tends to be much larger when it comes to machine learning and AI,” said Brown. “When you save 40 percent of $1,000, it’s not really going to affect your choice. But when you are saving 40 percent on tens of millions of dollars, it does.”

Amazon now expects around $75 billion in capital spending in 2024, with the majority on technology infrastructure. On the company’s latest earnings call, chief executive Andy Jassy said he expects the company will spend even more in 2025.

This represents a surge on 2023, when it spent $48.4 billion for the whole year. The biggest cloud providers, including Microsoft and Google, are all engaged in an AI spending spree that shows little sign of abating.

Amazon, Microsoft, and Meta are all big customers of Nvidia, but are also designing their own data center chips to lay the foundations for what they hope will be a wave of AI growth.

“Every one of the big cloud providers is feverishly moving towards a more verticalized and, if possible, homogenized and integrated [chip technology] stack,” said Daniel Newman at The Futurum Group.

“Everybody from OpenAI to Apple is looking to build their own chips,” noted Newman, as they seek “lower production cost, higher margins, greater availability, and more control.”

“It’s not [just] about the chip, it’s about the full system,” said Rami Sinno, Annapurna’s director of engineering and a veteran of SoftBank’s Arm and Intel.

For Amazon’s AI infrastructure, that means building everything from the ground up, from the silicon wafer to the server racks they fit into, all of it underpinned by Amazon’s proprietary software and architecture. “It’s really hard to do what we do at scale. Not too many companies can,” said Sinno.

After starting out building a security chip for AWS called Nitro, Annapurna has since developed several generations of Graviton, its Arm-based central processing units that provide a low-power alternative to the traditional server workhorses provided by Intel or AMD.

“The big advantage to AWS is their chips can use less power, and their data centers can perhaps be a little more efficient,” driving down costs, said G Dan Hutcheson, analyst at TechInsights. If Nvidia’s graphics processing units are powerful general purpose tools—in automotive terms, like a station wagon or estate car—Amazon can optimize its chips for specific tasks and services, like a compact or hatchback, he said.

So far, however, AWS and Annapurna have barely dented Nvidia’s dominance in AI infrastructure.

Nvidia logged $26.3 billion in revenue for AI data center chip sales in its second fiscal quarter of 2024. That figure is the same as Amazon announced for its entire AWS division in its own second fiscal quarter—only a relatively small fraction of which can be attributed to customers running AI workloads on Annapurna’s infrastructure, according to Hutcheson.

As for the raw performance of AWS chips compared with Nvidia’s, Amazon avoids making direct comparisons and does not submit its chips for independent performance benchmarks.

“Benchmarks are good for that initial: ‘hey, should I even consider this chip,’” said Patrick Moorhead, a chip consultant at Moor Insights & Strategy, but the real test is when they are put “in multiple racks put together as a fleet.”

Moorhead said he is confident Amazon’s claims of a 4-times performance increase between Trainium 1 and Trainium 2 are accurate, having scrutinized the company for years. But the performance figures may matter less than simply offering customers more choice.

“People appreciate all of the innovation that Nvidia brought, but nobody is comfortable with Nvidia having 90 percent market share,” he added. “This can’t last for long.”

© 2024 The Financial Times Ltd. All rights reserved. Not to be redistributed, copied, or modified in any way.
👍️0
fwb fwb 1 month ago
Thanks..............Here is the story......

Big Tech group’s Annapurna Labs is spending big to build custom chips that lessen its reliance on market leader

https://arstechnica.com/ai/2024/11/amazon-ready-to-use-its-own-ai-chips-reduce-its-dependence-on-nvidia/

Amazon is poised to roll out its newest artificial intelligence chips as the Big Tech group seeks returns on its multibillion-dollar semiconductor investments and to reduce its reliance on market leader Nvidia.

Executives at Amazon’s cloud computing division are spending big on custom chips in the hopes of boosting the efficiency inside its dozens of data centers, ultimately bringing down its own costs as well as those of Amazon Web Services’ customers.

The effort is spearheaded by Annapurna Labs, an Austin-based chip start-up that Amazon acquired in early 2015 for $350 million. Annapurna’s latest work is expected to be showcased next month when Amazon announces widespread availability of ‘Trainium 2,’ part of a line of AI chips aimed at training the largest models.

Trainium 2 is already being tested by Anthropic—the OpenAI competitor that has secured $4 billion in backing from Amazon—as well as Databricks, Deutsche Telekom, and Japan’s Ricoh and Stockmark.

AWS and Annapurna’s target is to take on Nvidia, one of the world’s most valuable companies thanks to its dominance of the AI processor market.

“We want to be absolutely the best place to run Nvidia,” said Dave Brown, vice-president of compute and networking services at AWS. “But at the same time we think it’s healthy to have an alternative.” Amazon said ‘Inferentia,’ another of its lines of specialist AI chips, is already 40 percent cheaper to run for generating responses from AI models.
“The price [of cloud computing] tends to be much larger when it comes to machine learning and AI,” said Brown. “When you save 40 percent of $1,000, it’s not really going to affect your choice. But when you are saving 40 percent on tens of millions of dollars, it does.”

Amazon now expects around $75 billion in capital spending in 2024, with the majority on technology infrastructure. On the company’s latest earnings call, chief executive Andy Jassy said he expects the company will spend even more in 2025.

This represents a surge on 2023, when it spent $48.4 billion for the whole year. The biggest cloud providers, including Microsoft and Google, are all engaged in an AI spending spree that shows little sign of abating.

Amazon, Microsoft, and Meta are all big customers of Nvidia, but are also designing their own data center chips to lay the foundations for what they hope will be a wave of AI growth.

“Every one of the big cloud providers is feverishly moving towards a more verticalized and, if possible, homogenized and integrated [chip technology] stack,” said Daniel Newman at The Futurum Group.

“Everybody from OpenAI to Apple is looking to build their own chips,” noted Newman, as they seek “lower production cost, higher margins, greater availability, and more control.”

“It’s not [just] about the chip, it’s about the full system,” said Rami Sinno, Annapurna’s director of engineering and a veteran of SoftBank’s Arm and Intel.

For Amazon’s AI infrastructure, that means building everything from the ground up, from the silicon wafer to the server racks they fit into, all of it underpinned by Amazon’s proprietary software and architecture. “It’s really hard to do what we do at scale. Not too many companies can,” said Sinno.

After starting out building a security chip for AWS called Nitro, Annapurna has since developed several generations of Graviton, its Arm-based central processing units that provide a low-power alternative to the traditional server workhorses provided by Intel or AMD.

“The big advantage to AWS is their chips can use less power, and their data centers can perhaps be a little more efficient,” driving down costs, said G Dan Hutcheson, analyst at TechInsights. If Nvidia’s graphics processing units are powerful general purpose tools—in automotive terms, like a station wagon or estate car—Amazon can optimize its chips for specific tasks and services, like a compact or hatchback, he said.

So far, however, AWS and Annapurna have barely dented Nvidia’s dominance in AI infrastructure.

Nvidia logged $26.3 billion in revenue for AI data center chip sales in its second fiscal quarter of 2024. That figure is the same as Amazon announced for its entire AWS division in its own second fiscal quarter—only a relatively small fraction of which can be attributed to customers running AI workloads on Annapurna’s infrastructure, according to Hutcheson.

As for the raw performance of AWS chips compared with Nvidia’s, Amazon avoids making direct comparisons and does not submit its chips for independent performance benchmarks.

“Benchmarks are good for that initial: ‘hey, should I even consider this chip,’” said Patrick Moorhead, a chip consultant at Moor Insights & Strategy, but the real test is when they are put “in multiple racks put together as a fleet.”

Moorhead said he is confident Amazon’s claims of a 4-times performance increase between Trainium 1 and Trainium 2 are accurate, having scrutinized the company for years. But the performance figures may matter less than simply offering customers more choice.

“People appreciate all of the innovation that Nvidia brought, but nobody is comfortable with Nvidia having 90 percent market share,” he added. “This can’t last for long.”

© 2024 The Financial Times Ltd. All rights reserved. Not to be redistributed, copied, or modified in any way.
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Bountiful_Harvest Bountiful_Harvest 1 month ago
Amazon to build AI chips that can rival Nvidia:

https://www.ft.com/content/3d9b5c6d-f1ae-4f6f-adc3-51e5f1dfb008

By designing its own chips Amazon would potentially save on the high costs associated with purchasing Nvidia's GPUs. It seems many companies are going this direction now.
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Cathie Wood & Ark Invest's Buys 150,675 Shares of Amazon com Inc. (AMZN)
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