Directa Plus and Arvind Limited Sign Exclusive Collaboration Agreement
14 May 2018 - 4:00PM
Business Wire
India’s leading textile-to-retail-and-brands
conglomerate to produce graphene-enhanced smart denims using
Directa Plus’ G+ products
Directa Plus plc (AIM:DCTA) (“Directa Plus” or the “Company”), a
leading producer and supplier of graphene-based products for use in
consumer and industrial markets, is pleased to announce it has
entered into an exclusive collaboration agreement with Arvind
Limited (“Arvind”), India’s leading textile-to-retail-and-brands
conglomerate, to infuse the high-performance benefits of Directa
Plus’ G+ graphene-based products into their denim fabrics.
Directa Plus’ graphene-based products can be used in a variety
of ways to alter or enhance the properties of conventional Denim
fabrics, and to produce ‘smart’ clothing for different purposes and
environments. By incorporating G+ products within fabrics and
textiles, end-users benefit from the thermal and electrical
conductivity and bacteriostatic properties of G+, such as
thermal regulation, heat dissipation, energy harvesting, data
transmission and no odour effect.
The pioneer of the denim revolution in India, Arvind Limited’s
business is built on the pillars of design, innovation,
sustainability, and customer centricity. Over the years, the
company has evolved into an IP-led design house with several
patented technologies and products to its name. The collaboration
with Directa Plus will further enhance its capabilities in
innovation and research and accelerate its transformation into a
technology-driven company.
Each year Arvind Denim produces over 100 million meters of
fabrics and 6 million pairs of jeans. It is amongst a few
organisations worldwide with a portfolio of brands that are
distinctive and relevant across diverse consumers including
Cherokee, Excalibur, Flying Machine, Gant, Levi’s, Nautica, Pier
Cardin Paris, Tommy Hilfiger and Wrangler.
Commenting on the collaboration, Mr. Aamir Akhtar, CEO –
Denims, Arvind Ltd., said, “Technology plays a vital yet
invisible hand in determining the performance, fashion quotient,
and functionality of the Denims we develop. The use of
graphene in Denims is absolutely new and will yield some of the
smartest, most widely used fabrics in the years ahead. We are
excited about the opportunities it presents, and we want our Key
Customers to be amongst the first to experience and enjoy the
advanced, new-age clothing we will create with Directa Plus.”
Mr. Giulio Cesareo, CEO of Directa Plus plc, added, “We
are delighted to have signed this significant collaboration with
Arvind as they have the same ethos and passion about sustainable
innovation that is able to bring positive change to the world. The
incorporation of our Graphene Plus will further differentiate
Arvind’s denims by providing unique features and performance
enhancements. Consumers can enjoy these advantages safe in the
knowledge that our products are hypoallergenic, non-toxic and
sustainably produced. We look forward to working with Arvind to
develop technically-advanced denims and further innovations
leveraging our Graphene Plus.”
With product categories like BLUE NATIVES™, NEOBUBBLE™,
BOOMERANG™, Arvind Limited is renowned for using innovative
technologies to deliver better products for its customers. The use
of these sophisticated technologies under the guidance of
world-renowned designers has enabled Arvind to transform itself
from a textile company to an end-to-end partner across some of the
leading businesses across the world.
Notes to Editors
About Arvind Limited:
Arvind Limited is a $1.5 billion conglomerate with interests in
textiles, branded apparel and accessories, engineering and real
estate. Today, Arvind employs 28,000+ people directly and has
evolved as one of India's largest textile conglomerate having
presence across the chain from yarns to finished goods. Arvind
Limited manufactures and sells about 300 million meters of fabrics
and over 30 million pieces of ready-to-wear apparel. Its denim,
woven and knit products are innovative and sustainable, and sourced
by some of the most iconic apparel brands around the world.
About Directa Plus plc:
Directa Plus is one of the largest producers and suppliers of
graphene-based products for use in consumer and industrial markets
worldwide. By incorporating Directa Plus’ unique graphene blends,
identified by the G+ brand, its customers can enhance the
performance of their end products without significantly increasing
their cost. Directa Plus graphene-based products are natural,
chemical-free, sustainably produced and tailored to specific
customer requirements for commercial applications such as smart
textiles, tyres, composite materials and environmental
solutions.
Established in 2005, the Company has a patented technology
process and a portfolio of product and application patents. It
produces its graphene-based products at its own factory in Lomazzo,
Italy, with a scalable and exportable manufacturing model enabling
the set-up of additional production at customer locations to reduce
transport costs, waste and time-to-utilisation. Directa Plus
partners with customers to enable them to offer the
high-performance benefits of graphene in their own products.
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Directa Plus plcGiulio Cesareo, CEOMarco Ferrari, CFO+39
02 36714458orCantor Fitzgerald Europe (Nominated Adviser and
Broker)Marc Milmo, David Foreman (Corporate Finance)Alex
Pollen, Caspar Shand Kydd (Sales)+44 20 7894 7000orLuther
Pendragon (Financial PR)Harry Chathli, Claire Norbury, Alexis
Gore+44 20 7618 9100
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