PARIS, January 14, 2011 /PRNewswire-FirstCall/ --
eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms
software vendor specializing in Mobile Money and Value-Added
Services (VAS), today announced the general availability of the
latest release of its carrier grade PromoMax solution.
PromoMax empowers telecom operators to deploy targeted,
personalized, diversified and timely promotions with a fast time to
market.
With the release of this major upgrade, eServGlobal has
significantly boosted the performance of PromoMax and can now
deliver rewards in real time (15 seconds on average), over seven
times faster than the previous release. Now operators have the
ultimate tool in their hands to trigger rewards not in minutes but
in seconds.
The release of PromoMax v3.2 will provide operators with even
more flexibility and creativity when building their promotions. The
new features include significant benefits in terms of approval flow
which offers additional internal controls to ensure protection of
revenue at every stage. More types of promotions than ever before,
including promotions based on customer life cycle, pre-determined
schedule based events, incoming call usage and service activation
based promotions as well as opt-in promotions.
PromoMax has been benchmarked for 50+ million subscribers and
300+ million daily service events. The solution is currently
running 20+ simultaneous active promotions at one of eServGlobal's
customers reaching peaks of 1.8 million rewards per day granted on
a human real time mode.
"We are proud of the carrier grade performance of our PromoMax
solution," commented Craig Halliday,
CEO, eServGlobal. "PromoMax gives operators access to advanced
customer intelligence tools to drive preferred customer segments
with retention, upsell and cross sell offers, in real time."
As a standalone, non-intrusive platform installed in the
operator's network, PromoMax provides an extensive set of tools to
increase revenue and fight churn. PromoMax's scalability and
modularity enables service providers to choose the functionalities
they need and to evolve in accordance with their strategy.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Telco Service Providers
increase their revenue and gain and maintain customer
ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology aligned with the
requirements of more than 60 customers in over 45 countries. For 24
years, mobile, fixed, Internet and multiplay telco providers have
used our capabilities to lead and innovate in their local markets,
leveraging their core assets and their trusted agent and subscriber
relationships.
With 13 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Financial Services and
International Money Transfers.
Our Value Added Services in promotions, loyalty, messaging, and
multiplay are focused around the transaction and enable service
providers to engage with the subscriber in a personalized and
dynamic manner.
To reduce time-to market and manage exposure to CAPEX, we now
offer multiple licensing alternatives, including SaaS-based,
flexible revenue-share pricing.
eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information at:
http://www.eservglobal.com
For further information, please contact:
http:// www.eservglobal.com
SOURCE eServGlobal