TIDMEYE
Eagle Eye Solutions Group PLC
18 September 2020
18 September 2020
RNS Reach
Eagle Eye Solutions Group plc
("Eagle Eye")
Eagle Eye powers Pret A Manger pioneering in-shop coffee
subscription launch to support digitally-led, multichannel
strategy
Eagle Eye, a leading SaaS technology company that creates
digital connections enabling personalised, real-time marketing
through coupons, loyalty, apps, subscriptions and gift services, is
pleased to announce that Pret A Manger is using Eagle Eye's AIR
platform as part of the foundation for its digital transformation
with a pioneering new coffee subscription service.
'YourPret Barista' is the first in-shop, flat subscription
service to be launched by a hospitality operator in the UK.
Subscribers can enjoy up to five barista-prepared drinks per day
for a fixed monthly price, where the first month is free for all
subscribers as part of national launch.
Pret rolled out the service nationwide earlier this month
following a rapid development process and a successful trial in
Manchester. Built on the Eagle Eye AIR digital marketing platform
as part of Pret's new digital infrastructure, its new in-shop
digital service capability will allow it to launch insight-led
customer propositions more quickly and at scale.
Commenting on the game-changing partnership with Eagle Eye,
Ciara Chellun, Global Head of Digital Product, Pret A Manger, said:
"Working with Eagle Eye has helped us accelerate our customer
loyalty strategy and their integration with Oracle Simphony enables
us to bring together in-shop customer and transactional data. We
now have the building blocks to establish Pret as a digitally-led,
multichannel business, and YourPret Barista is the first big launch
we're able to deliver through our new digital technology
platform."
Commenting, Al Henderson, Chief Sales Officer, Eagle Eye said:
"We are excited to welcome such a well-known brand onto the Eagle
Eye AIR platform. We're extremely proud to have helped Pret A
Manger develop and launch this really game-changing digital
initiative in such a short time. Pret's newly created ability to
tie sales analysis to a view of where and who its most frequent
customers are will also enable the business to develop new ways to
foster greater loyalty at a time when the High Street needs a
much-needed boost."
The service costs just GBP20 per month for up to a maximum of
five drinks per day (at one redemption every 30 minutes). After
signing up to YourPret Barista, customers are emailed a unique
digital voucher issued by the Eagle Eye AIR platform, which can be
downloaded into Apple or Google Play mobile wallets on their
smartphones. Customers can then redeem their drinks by presenting
their voucher for scanning at the till to identify themselves as
subscribers and receive their barista-prepared drink, including all
its 100% organic and 100% Arabica coffee products. All Pret's
organic teas, hot chocolates, smoothies and frappes are also
included.
The creation and redemption process of YourPret Barista
subscriptions is made possible by the API-based integration between
the Eagle Eye AIR platform and Pret's instore Oracle MICROS
Simphony point of sale (POS) system.
For further information, please contact:
Tim Mason, Chief Executive Officer Tel: 0844 824 3686
Lucy Sharman-Munday, Chief Financial
Officer
Alma PR
Caroline Forde, Robyn Fisher, Harriet Tel: 020 3405 0205
Jackson
Note to Editors: API - application programming interface
About Eagle Eye
Eagle Eye is a leading SaaS technology company transforming
marketing by creating digital connections that enable personalised
performance marketing in real time through coupons, loyalty, apps,
subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of
digital offers and rewards at scale, across multiple channels,
enabling a single customer view. We create a network between
merchants, brands and audiences to enable customer acquisition,
interaction and retention at lower cost whilst driving marketing
innovation.
The Company's current customer base comprises leading names in
UK Grocery, Retail and Food & Beverage sectors, including Asda,
Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD
Sports, Greggs, Mitchells & Butlers, Pizza Express; in North
America, Loblaws, Shoppers Drug Mart, Esso and Southeastern Grocers
and in New Zealand, The Warehouse Group.
Web - http://www.eagleeye.com
Twitter - @WeAreEagleEye
About Pret a Manger
Pret A Manger opened in London in 1986. Pret's sandwiches,
salads and wraps use carefully sourced ingredients and are freshly
made each day in kitchens that are in or very near to our shops.
The food doesn't have a 'sell-by' date; Pret offers unsold food to
charity at the end of the day. Pret currently has approximately 500
shops internationally. Pret's freshly prepared menu is available
for delivery or collection at www.pret.co.uk/pret-delivers .
Web - http://www.pret.co.uk/en-GB
Twitter - @Pret
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END
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