Fujitsu Supports Dickies Retail Stores in China with Sales Strategy Analysis by its "Pastel Plus" System
21 January 2015 - 3:58PM
JCN Newswire (English)
Enables merchandising aimed at further improving sales in China
Fujitsu China Holdings Co., Ltd. and Fujitsu Limited today
announced that Fujitsu China Holdings Co., Ltd. has deployed Pastel
Plus, Fujitsu's sales and inventory management system designed for
retailers, at the retail stores in China of Williamson-Dickie
Apparel Trading (Shanghai) Co., Ltd. (Williamson-Dickie China),
which handles business in Asia for Dickies, a casual workwear brand
based out of Texas in the United States.
Pastel Plus is a merchandizing automation solution for fashion
apparel retailers. Based on product management, Pastel Plus
performs simulations of strategic merchandise selections and
appropriate pricing for use in sales strategies.
Dickies' Asia-Pacific sales region is managed by the regional
headquarter located in Japan. For smooth communication between
staff speaking different languages based in China and at the
regional headquarters in Japan, Pastel Plus is equipped with a
function to seamlessly switch between Chinese and Japanese. It also
can accommodate Chinese business practices, taxes and local
currency transactions, and with links to peripheral systems, such
as local accounting software, it can be used to its fullest by both
Chinese and Japanese staff. By deploying this system,
Williamson-Dickie China aims to reduce lost sales opportunities
and, through multifaceted analyses, to develop plans that increase
sales in China.
Williamson-Dickie China has already started operation of this
system in 13 stores throughout China, and plans to expand it in
stages to all of its stores in China.
Background
Williamson-Dickie China promotes sales of Dickies in China. To
further expand sales, improve accuracy of inventory management, and
strengthen the governance of store management, Williamson-Dickie
China has started to deploy and operate Pastel Plus, a system with
a proven track record in the fashion apparel industry in Japan, for
use in its stores in China, a market where it has achieved
significant growth and an expansion in the number of its stores in
recent years.
Overview of the Deployed System
1. Automatically simulates optimal selection of items and pricing,
preventing lost sales opportunities and overstocks
Pastel Plus automatically identifies products that appear headed
for stockouts or overstocks and simulates the volume of display
merchandise and appropriate markdown prices for every store. With
this function, from its headquarters in Shanghai Williamson-Dickie
China can instruct each store in a timely manner on price changes
and merchandise transfers between stores, thereby preventing lost
sales opportunities, stockouts and overstocks. In addition, because
it enables multifaceted analyses using sales performance data, it
can be used to formulate the next period's sales plans, identify
the causes of poor sales at under-performing stores, and enhance
merchandise selection at each store.
2. Detailed support for Chinese language, regulations and business
practices
Pastel Plus can now be used throughout China as it offers
(simplified) Chinese language support, and a function for language
conversion between Chinese and Japanese. By enabling the language
being displayed on the screen to shift according to the user's
preference, both Chinese and Japanese staff can use the same
system, enabling a unified flow of operations, a grasp of store
operations, and an improved governance of store management.
It also provides detailed support for all types of local rules and
regulations, including, of course, for local currency transactions
and tax regulations, as well as for local Chinese business
practices, which place an emphasis on cash-on-delivery.
3. Seamlessly connects to local accounting software and other
existing peripheral systems
Interfaces and CSV file format functions have been enhanced to
enable easy linkages to Yonyou, China's market-leading financial
accounting software, and other existing peripheral systems.
About Fujitsu Limited
Fujitsu is the leading Japanese information and communication
technology (ICT) company offering a full range of technology
products, solutions and services. Approximately 170,000 Fujitsu
people support customers in more than 100 countries. We use our
experience and the power of ICT to shape the future of society with
our customers. Fujitsu Limited (TSE:6702) reported consolidated
revenues of 4.4 trillion yen (US$47 billion) for the fiscal year
ended March 31, 2013 For more information, please see
www.fujitsu.com.
Source: Fujitsu Limited
Contact:
Fujitsu Limited
Public and Investor Relations
www.fujitsu.com/global/news/contacts/
+81-3-3215-5259
Copyright 2015 JCN Newswire. All rights reserved. www.japancorp.net
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