TIDMJD. 
 
RNS Number : 1504F 
JD Sports Fashion Plc 
07 January 2010 
 

7 January 2010 
 
 
JD SPORTS FASHION PLC 
 
 
CHRISTMAS TRADING STATEMENT 
 
 
 
 
JD Sports Fashion Plc ("the Group"), the leading retailer and distributor of 
sport and athletic inspired fashion apparel and footwear, today announces an 
update on performance following the Christmas trading period. 
 
 
We are pleased to report that Group like for like sales for the five week 
Christmas trading period ended 2 January 2010 were up by 6.6% with the Sports 
Fascias (JD and Size) up by 5.9% and the Fashion Fascias (Bank and Scotts) up by 
9.7%. This is particularly pleasing when considered in the context of our 
Christmas trading like for like sales growth in recent years. 
 
 
The Group's cumulative like for like sales for the 48 week period to 2 January 
2010 are up 2.7% (Sports Fascias up 2.3% and Fashion Fascias up 4.5%), with UK 
retail gross profit margins having improved marginally over the full period 
compared to the previous year. 
 
 
The Board now believes that current market expectations for Group profit before 
tax and exceptional items will be significantly exceeded though the extent to 
which this occurs is still dependent on the impact of the prevailing severe 
weather conditions in the UK. 
 
 
The Group will make its Preliminary Results announcement for the year ending 30 
January 2010 on 14 April 2010. 
 
 
Peter Cowgill, Executive Chairman, commented: "The Christmas trading period has 
again been a good one for the Group and I am particularly pleased with both the 
sustained progress in the Sports Fascias and the strong performance of the Bank 
Fashion Fascia. This has been the result of our strong product proposition and a 
lot of hard work from employees throughout the business." 
 
 
 
 
+--------------------------------------+--------------------------+ 
| Enquiries:                           |    Tel: 0161 767 1620    | 
| JD Sports Fashion Plc                |                          | 
+--------------------------------------+--------------------------+ 
Peter Cowgill, Executive Chairman 
Barry Bown, Chief Executive 
Brian Small, Finance Director 
 
 
+--------------------------------------+--------------------------+ 
| Hogarth                              |   Tel: 020 7357  9477    | 
+--------------------------------------+--------------------------+ 
Andrew Jaques 
Barnaby Fry 
Ian Payne 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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