Location Sciences Group PLC US Sales Team Established for Verify
19 November 2018 - 6:00PM
RNS Non-Regulatory
TIDMLSAI
Location Sciences Group PLC
19 November 2018
RNS Reach
19 November 2018
Location Sciences Group PLC
("Location Sciences", the "Company" or the "Group")
US Sales Team Established for Verify
Warren Zenna appointed to spearhead North American expansion
Location Sciences Group PLC (AIM: LSAI), the leading mobile
location data and intelligence expert, is pleased to announce the
establishment of its new US sales team and the appointment of
Warren Zenna as President of US Sales to spearhead the North
American expansion.
Warren Zenna represents a key hire for the Company as the USA is
by far the largest location advertising market globally. Having
previously headed up Havas Media's US mobile advertising team,
Warren is a major player in the US mobile advertising market. He
has already recruited three key senior sales executives to help
bring Verify, Location Sciences verification product for location
based advertising, to market.
Mark Slade, CEO of Location Sciences, commented: "We are
delighted to have established our US sales team and to be welcoming
Warren on board. His reputation and relationships within the US
mobile advertising market are second to none. This only serves to
vindicate the appetite for our product in North America where
millions of dollars are spent on location-based advertising per
day.
I look forward to working with Warren to build the team and our
business in the US, the number one market for our product. We have
had an amazing reception from brands and agencies for our Verify
product in North America, as well as in the UK and Europe, and this
hire represents what we hope will be a key pillar to Location
Sciences' success."
Warren Zenna commented: "I am extremely excited to take on this
critical role as the US media market place continues to demand
transparency and integrity within the media buying marketplace.
Location Sciences' platform is unique and fills a much-needed
demand in the US ecosystem. The hunger for transparency in location
targeting has been an ongoing issue for a number of years and, much
like viewability and ad fraud, location data verification is the
next summit to conquer in the pursuit of media integrity."
--End--
Enquiries:
Location Sciences Group PLC Via Newgate Communications
Mark Slade, Chief Executive
Officer
David Rae, Chief Financial
Officer
Stockdale Securities Limited Tel: +44 (0)20 7601 6100
Tom Griffiths
Ed Thomas
Newgate Communications Tel: +44 (0)20 3757 6880
Bob Huxford
Fiona Norman
About Location Sciences Group PLC:
Location Sciences helps companies connect the online world with
the offline world using mobile location technology data. We combine
cutting-edge mobile location data collection with proprietary
machine learning analytics to create new value and insights from
location information.
Location Sciences is media-agnostic and works with a variety of
media, advertising and technology partners - plus the world's
biggest brands. Our technology is well positioned to fulfil the
need for greater accuracy and accountability in a growing market
that is increasingly looking for superior data and
verification.
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Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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November 19, 2018 02:00 ET (07:00 GMT)
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