LUD Ludorum

 

TIDMLUD 
 
RNS Number : 5103Q 
Ludorum PLC 
04 August 2010 
 
Enquiries: 
Rob Lawes, CEO, Ludorum plc : +44  782.164.0165 (mobile) 
 Charlie Caminada, 
COO, Ludorum plc  : +44 797.112.9004 (mobile) 
Ludorum Office: +44 208.246.4010 
Erik Anderson, Investec : +44 (0) 207.597.5145 
               Ludorum licenses second season of Chuggington(TM) 
                    FOR Playhouse Disney in the United States 
 
LONDON - 4 August 2010 - Ludorum plc, a leading specialist in the creation of 
global pre-school children's IP, announced today that it has licensed the second 
season of 13 half hour episodes of Chuggington, its successful train-based, 
CGI-animated series, to Disney Channel for its Playhouse Disney programming 
block in the United States.  The acquisition of the second season follows the 
success of the first season of 26 half hours which commenced broadcast on 
Playhouse Disney in January 2010 and currently airs seven days a week. Disney 
Channel is currently available on basic cable in over 99 million U.S. homes. 
The channel has acquired all U.S. television rights to the property. 
Chuggington has been licensed to more than 175 territories worldwide and has 
established a highly successful ratings record in several key international 
markets including the UK (BBC - CBeebies), Germany (Super-RTL), France (TF1), 
Australia (ABC) and Canada (Treehouse).  In addition well over 125 consumer 
products and publishing agreements have been concluded throughout the world. 
 
About Ludorum plc 
Ludorum is a global IP company dedicated to developing, acquiring and marketing 
quality entertainment properties for television, interactive and new media. 
Ludorum is the creator of Chuggington, a CGI-animated television series for 
preschoolers that has launched in over 160 countries around the globe including 
the U.S. on Disney Channel's Playhouse Disney, January, 2010.  Ludorum was 
formed in 2006 and has offices in London, Chicago and New York.  For more 
information about Ludorum please visit: www.ludorum.com 
 
About Chuggington(TM) 
Chuggington is a computer generated 3D series as well as a fully immersive 
interactive website. The series follows the adventures of Wilson, Brewster and 
Koko, trainee diesel engines, each with their own unique personality and 
learning style.  The series is set in a world much like our own with cities, 
villages and diverse cultures and geography. Entertainment and enjoyment is at 
the heart of Chuggington, but embedded within each story are important 
educational and developmental messages centered on learning and social-emotional 
development. Chuggington is directed by Sarah Ball, who won a BAFTA award for 
her work as a director and writer of Bob the Builder(TM). The property was 
conceived to seamlessly integrate television, books and interactive. Further 
information is available at www.chuggington.com 
 
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This information is provided by RNS 
            The company news service from the London Stock Exchange 
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