Peugeot (UG.FR) said Friday that it is rationalizing its media buying in Europe by concentrating its collaboration with two of the Group's main providers, Havas/MPG (HAV.FR) and OMD.

This decision will further reduce the cost of media buying within the organization, and is a dynamic initiative to increase the significant media purchasing efficiencies already achieved by these agencies in 2008 and in 2009, without compromising advertising visibility for the brands Citroen and Peugeot.

In the European countries where the group does not yet work with the Havas/ MPG and the OMD networks, specifically Croatia, Italy and Poland, PSA Peugeot Citroen will launch a media pitch on Jun. limited to these two agencies, with the objective of beginning a new working relationship from Jan., 2010.

Company Web site: www.psa-peugeot-citroen.com