TIDMBOOM
RNS Number : 3117Z
Audioboom Group PLC
17 September 2015
17 September 2015
Audioboom Group plc
(the "Company" or "Audioboom")
Quarterly key performance indicators
Audioboom (AIM: BOOM), the leading spoken-word audio on-demand
mobile platform, provides an update on its key performance
indicators (KPIs) for the Company's third financial quarter from
June to end-August:
Content partners - 766 new content channels were added during
the quarter, resulting in a total of over 6,000 content channels at
the period end. In addition to the major partnership with Cumulus
Media, the second largest radio group in the US (as announced on 2
July 2015) - which has to date provided approximately 200 active
channels with more than a 1,000 channels to follow in the coming
quarter as our roll out progresses - other recent notable new
content partners from around the globe include Associated Press,
NBA Podcasts, US Open Tennis, Yahoo! Sports, News International
(The Sun and The Times), Virgin EMI, Eros International, Cricket
Australia, the Netball World Cup, Newcastle United and West Ham
United football clubs. There were approximately 2,500 active
content partners(1) during the period.
(1) Active content partners are those who have posted content
during the quarterly period. A content partner may have a number of
content channels.
Registered users - over 4.3 million at the end of August, with
approximately 300,000 new registered users signing up in the
quarter. Encouragingly, many of these registered users were added
organically, as the Company reduced its marketing spend heavily
during the quieter summer months and is also focusing resources on
the B2B platform expansion.
App downloads - over 870,000 total mobile app installs during
the quarter (Android and iOS), again driven through organic growth
due to reduced direct marketing.
As stated previously, the number of "listens" (that is, the
number of times users consume Audioboom content through the
website, the iOS and Android apps, and via the embeddable content
players) is an important metric for AudioBoom, as it is the sole
driver of advertising revenue. Although this is not currently a
formal, reported KPI, the Company would expect to introduce it as
such for the next financial year. Total listens for the quarter
exceeded 85 million (a new record), taking the total lifetime
listens for Audioboom content comfortably past the 600 million
mark.
Audioboom CEO, Rob Proctor, commented: "At this stage in the
Company's life and with the growing focus on revenue generation,
one of the key metrics is the addition of quality content partners
to the platform, as this directly drives our listens and
advertising inventory. Therefore I am obviously delighted with the
numbers for new content channels and listens during the quarter and
I am excited about our projected growth as the impact of more
Cumulus radio stations joining the platform is realised.
"The team here at Audioboom are doing a tremendous job of
executing our strategy and I believe that we are well on the way to
becoming the pre-eminent digital audio platform."
Audioboom Group plc
Rob Proctor, Chief Executive Tel: 020 7403 6688
Officer
Arden Partners plc - NOMAD and Tel: 020 7614 5900
Broker
Chris Hardie/Ciaran Walsh, Corporate
Finance
Walbrook PR Tel: 020 7933 8780 or audioboom@walbrookpr.com
Sam Allen / Paul McManus Mob: 07884 664 686 / Mob: 07980 541
893
About Audioboom (www.audioboom.com)
Audioboom is the leading mobile, web and connected device
platform for the very best spoken-word content in news, current
affairs, business, entertainment and sports.
It operates a digital, on-demand, streaming audio platform
enabling the creation, broadcast and consumption of audio across
multiple global media outlets. Audioboom works with some of the
biggest names in broadcasting across sport, entertainment and
current affairs to bring their content to millions of listeners
worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their
sites and apps, use our mobile apps and functionality as listen
again players and re-syndicate their content around the web.
Audioboom also allows the monetisation of audio via the dynamic
insertion of pre and post roll advertising into content as a user
is listening, allowing contemporary advertising selection,
depending on content genre and geographic location of the user.
Audioboom has over 2,500 active content partners and over 6,000
content channels, including the BBC, Telegraph, Guardian, Cumulus,
Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC,
Universal and Fox.
Audioboom is using this platform to create the world's first
aggregated audio content syndication and advertising network.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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(END) Dow Jones Newswires
September 17, 2015 02:00 ET (06:00 GMT)
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