OnTheMarket plc OTM signs agreement with Barratt Developments PLC
11 September 2019 - 4:01PM
RNS Non-Regulatory
TIDMOTMP
OnTheMarket plc
11 September 2019
11 September 2019
Barratt Developments PLC and OnTheMarket sign portal listing and
additional advertising products agreement
Barratt Developments to display properties at OnTheMarket.com as
portal broadens its property advertiser base and gathers further
momentum
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, is pleased to announce that it has
signed a portal listing and additional advertising products
agreement with Barratt Developments PLC, Britain's largest
housebuilder.
Under the agreement, Barratt Developments will be listing
residential developments and properties for sale at OnTheMarket.com
from its three consumer brands, Barratt Homes, David Wilson Homes
and Barratt London. The agreement was brokered by Barratt
Developments' media agency partner Carat Manchester.
Barratt Developments sold 17,856 homes in the year to June 2019,
making it the biggest housebuilder in Britain. Over the past six
years, Barratt has increased its housing output by 40% - building
more of the homes the country needs.
Barratt is committed to building quality homes and this year
received more NHBC Pride in the Job awards than any other
housebuilder and was awarded 5 stars by the HBF for customer
satisfaction for the tenth year in a row. Operating through six
regions and 27 divisions, it builds a wide variety of homes for
first time buyers and modern families.
Helen Whiteley, Commercial Director of OnTheMarket, said: "In
addition to building the number of contracted agents rapidly, it
has been a stated objective for OnTheMarket to address the wider
property market. New homes developers have been our first focus in
broadening our advertiser base and I am delighted that the first
housebuilder to join us is the leader in its field. It's another
milestone moment as we continue to deliver our transformational
growth strategy.
"Barratt Developments is highly successful, has wide geographic
reach, creates a diverse range of properties and is committed to
quality and customer service, being the only major housebuilder to
retain the HBF's maximum 5-Star customer rating for 10 consecutive
years. The business has ambitious expansion plans and we look
forward to working closely with the marketing team to help them
achieve their objectives by introducing them to new active
property-seekers who are interested in their properties." While
OnTheMarket does not expect this partnership to have a material
effect on revenues for this Financial Year, it represents
OnTheMarket's first step in addressing the opportunities within the
new homes market, broadening its increasing relevance to active
property-seekers.
Jeremy Hipkiss, Group Sales and Marketing Director of Barratt
Developments, said: "We are always looking for effective ways to
promote our high quality homes to new audiences. In the highly
competitive property portals space we have watched OnTheMarket go
from strength to strength with active backing from property
professionals and with a website that showcases properties
effectively.
"We are pleased to be the first housebuilder to work with
OnTheMarket to list developments from across our business and we
look forward to working with the team to reach more customers."
ENDS
For further information, please contact:
TB Cardew (Financial PR adviser) 0207 930 0777 / onthemarket@tbcardew.com
Ed Orlebar 07738 724 630
Alycia MacAskill 07876 222 703
Background on OnTheMarket:
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, is the third biggest UK
residential property portal provider in terms of traffic. It aims
to deliver a market-leading, agent-backed alternative to Rightmove
and Zoopla, offering a first-class service to agents at sustainably
fair prices and becoming the go-to portal for serious
property-seekers.
OnTheMarket plc was admitted to AIM in February 2018 with GBP30
million in new capital in order to support a new growth strategy
for the business.
In May 2019, traffic to OnTheMarket.com reached a new monthly
record of 25.4 million visits*. As an indication of strongly
increasing consumer engagement with OnTheMarket.com, more than 1
million people were using the portal's property alerts service in
May 2019. OnTheMarket sent over 100 million instant alert emails in
May. To place this in context, in its 2018 results announcement,
Rightmove reported that it had sent an average of 65 million
instant alert emails per month during the year.
At its IPO in February 2018, OnTheMarket was 70% owned by over
two thousand agent firms.
With backing from its agent owners, OnTheMarket has developed
unique sources of competitive advantage such as the thousands of
"New & exclusive" property listings it receives every month
from its agents to display 24 hours or more before they are on
Rightmove or Zoopla.
*Visits comprise individual sessions on OnTheMarket.com's web
based portal or mobile applications by users for the period
indicated as measured by Google Analytics.
This information is provided by RNS, the news service of the
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Authority to act as a Primary Information Provider in the United
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of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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