TIDMLVCG

Live Company Group PLC

17 February 2023

17(th) February 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

BRICKLIVE - NEW CONTRACT

LVCG is delighted to announce that Bricklive Animal Paradise and Supersized have signed a contract with RWS for Detroit Zoo. The Supersized Giant Centipede, Assassin Bug, Red Spitting Cobra and Dolphins, Penguins, Gorillas amongst many others will be on display at the zoo throughout the summer holidays from Saturday 27(th) May to Monday 4(th) September 2023. As well as the animals and bugs there will be an interactive Jeep and Head-in-the-Hole selfie zones and a sit in Venus Fly Trap.

Detroit Zoo first opened to the public in August 1928 and is situated within 125 acres with many naturalistic habitats. It is a renowned leader in wildlife conservation, animal welfare, environmental sustainability and humane education. Major exhibits include the Polk Penguin Conservation Center, Arctic Ring of Life, Australian Outback Adventure, Great Apes of Harambee, National Amphibian Conservation Center, Holden Reptile Conservation Center and Butterfly Garden.

The Bricklive group is slowly recovering to pre pandemic levels, with many new contracts being signed. We continue to look at new markets in the Middle East not currently covered with our existing partners, as well as a renewed focus on tour utilisation with a streamlined team.

Chairman David Ciclitira commented: " I am pleased that BRICKLIVE continues to build on its US strategy. The larger zoo contracts generate revenue roughly between GBP125,000 and GBP250,000 each so they are an important part of the BRICKLIVE business"

Enquiries:

 
 Live Company Group Plc                         Tel: 020 7225 2000 
  David Ciclitira, Executive Chairman 
  Sarah Dees, Chief Operating Officer 
 
 Beaumont Cornish Limited (Nominated Adviser)   Tel: 020 7628 3396 
  Roland Cornish/Rosalind Hill Abrahams 
                                               =================== 
 
 
 Oval(X) (Broker)                               Tel: 020 7392 1436 
  Thomas Smith 
                                               ===================

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

-- BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

-- KPOP - the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt.

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network. The Company organises an annual Japanese KPOP festival called KPOP Lux Nagoya in partnership with Birdman - a leading advertising and entertainment company based in Tokyo.

-- StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAG has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAG has also licensed the brand to Live Company Korea to create the StART Art Coin.

-- Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.

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END

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February 17, 2023 02:00 ET (07:00 GMT)

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