PERFORM integrates LIVESPORT.TV with Facebook (1761C)
27 April 2012 - 4:00PM
UK Regulatory
TIDMPER
RNS Number : 1761C
Perform Group PLC
27 April 2012
PERFORM announces LIVESPORT.TV integration with Facebook(R)
Friday 27 April, London: Digital sports media group Perform
Group plc is delighted to announce that today it launches more than
50 digital sports channels on Facebook.
LIVESPORT.TV is Perform's global destination for official live
and on demand sports video. The channels include a range of live
and VOD content from a number of leading sports competitions
including European and South American football, Tennis, Rugby
Union, Rugby League, World Snooker and Australian Rules Football,
as well as a number of one-off box office sporting events from
sports such as Boxing.
The integration will see LIVESPORT.TV opened up to Facebook's
845m monthly active users through the Facebook Platform, allowing
people to connect with the LIVESPORT.TV application and watch
premium sports content without leaving Facebook. LIVESPORT.TV's
network of websites will also be integrated with Facebook, allowing
people to log in via their Facebook account, share content, chat
and much more via Facebook social plug-ins.
LIVESPORT.TV will use Facebook's targeted advertising to reach
potential subscribers for each sport. The LIVESPORT.TV platform
will also be made available for other sports content owners to
distribute their live and highlights content to targeted groups of
connected fans globally.
Oliver Slipper, Joint-CEO at Perform commented: "This is an
exciting integration. We believe that making LIVESPORT.TV available
through Facebook presents a great opportunity to build our
subscriber business and increase our VOD audience. Our focus with
Facebook will be to use the targeted advertising to communicate
with niche fans around the world looking for special interest live
sports content and use the in-built virality of the platform to
target the hundreds of millions of sports fans on Facebook to share
our VOD sports content and drive video views globally."
Enquiries
Perform Group plc +44 (0) 203 372 0600
David Surtees, CFO
Tulchan Communications +44 (0) 207 353 4200
Stephen Malthouse
James Macey White
About Perform
Perform is a global market leader in the commercialisation of
multimedia sports content across multiple platforms. Perform owns
one of the largest portfolios of digital sports rights in the
world, through contracts relating to more than 200 sports leagues,
tournaments and events. The management is focused on driving
profitable, organic, earnings growth through leveraging its content
across new digital platforms, new products and across new
geographies, taking advantage of favorable technology trends such
as growth in digital media consumption and online video viewership.
The Company will look to supplement this organic growth with
strategic acquisitions.
This information is provided by RNS
The company news service from the London Stock Exchange
END
MSCBKADPQBKDBQB
Perform (LSE:PER)
Historical Stock Chart
From May 2024 to Jun 2024
Perform (LSE:PER)
Historical Stock Chart
From Jun 2023 to Jun 2024