Phorm Corporation Limited Operational Update (4734T)
06 October 2014 - 5:00PM
UK Regulatory
TIDMPHRM
RNS Number : 4734T
Phorm Corporation Limited
06 October 2014
6 October 2014
Phorm Corporation Limited
("Phorm" or the "Company")
Operational Update
Phorm (AIM: PHRM), a leading internet personalisation technology
company, announces an unaudited operational and financial update
demonstrating continued robust growth in the group's revenues and
key performance indicators (KPIs), since its previous update,
announced on 27 June 2014.
Key Performance H1 2013 H2 2013 H1 2014 Q3 2014*
Indicator
6 months 6 months 6 months 3 months
---------------------- ----------- ----------- ----------- -----------
Peak Daily Unique
Users (m) 0.8 14.1 37.8 73.5
---------------------- ----------- ----------- ----------- -----------
Total Advertising
requests (bn) 1.6 22.3 72.9 78.3
---------------------- ----------- ----------- ----------- -----------
Total Advertisements
served (bn) 0.1 0.8 2.6 3.3
---------------------- ----------- ----------- ----------- -----------
Total Revenues
(US$'000s) 28.5 251.3 528.8 474.0
---------------------- ----------- ----------- ----------- -----------
Note:
* KPIs for Q3 2014 are for the 3-month period from 1 July 2014
to 30 September 2014.
On 22 August 2014, Phorm announced in its unaudited interim
results for the six months ended 30 June 2014 that the Company's
technology was deployed with 10 internet service providers ("ISPs")
worldwide; this has now increased to 16 ISPs. As a result, the
number of users has grown significantly. The number of peak daily
unique users in Q3 2014 versus H1 2014 has grown from 37.8m to
73.5m.
The number of advertising requests received from website
publishers has also increased significantly. In Q3 2014, the
Company exceeded the total number of advertising requests received
in the whole of H1 2014, with 78.3 billion requests received. This
is a reflection of both the increase in the number of users and the
number of publishers and advertising exchanges with whom the
Company is working.
On 27 June 2014, Phorm announced that it expected the growth in
the number of advertisements served to strengthen with the
gathering momentum of its operations in China and elsewhere. The
Company is pleased to announce that this growth is now evident in
its results. The total number of advertisements served in the 3
month period to 30 September 2014 was 3.3 billion, which compares
favourably with the 2.6 billion served in the previous 6
months.
The increase in the number of advertisements served reflects the
growth of new advertising relationships in China and elsewhere. The
speed with which test campaigns are converting into revenue
generating commercial campaigns is also increasing. The Company has
already generated US$474,000 in gross revenue in the 3 month period
to 30 September 2014 and over the course of the last few weeks it
has seen the rate of revenue generation increase significantly.
The Company is continuing to focus on the acceleration of
revenue growth while maintaining the high standards of advertising
performance that have been achieved to date and will provide
further updates in due course.
-Ends-
For further information please contact:
Phorm Corporation Limited
Andy Croxson (analysts and investors) +44 20 3397 6001
UK Investors
Mirabaud Securities LLP (Broker) +44 20 7321 2508
Jason Woollard
Peter Krens
Strand Hanson Limited (Nominated Adviser) +44 20 7409 3494
James Harris
Matthew Chandler
James Dance
US Investors
Lippert/Heilshorn and Associates (Investor Relations) +1 212 838 3777
John Heilshorn
About Phorm
Phorm is a global personalisation technology company that makes
content and advertising more relevant to the consumer. Phorm's
innovative platform preserves user privacy and delivers a more
interesting online experience.
Phorm's industry leading technology enables its ISP partners to
offer a new type of online advertising platform and a free consumer
internet content feature, ensuring more relevant advertisements and
personalised content for opted-in users.
Phorm's advertising platform revolutionises current standards of
online privacy, fully protecting the identity of consumers. Phorm's
solution is completely opt-in. Only those users consenting to the
service are profiled and only ever on an anonymous basis.
Phorm's partners include leading ISPs, Publishers, Advertising
Networks and Advertisers.
Phorm, under a predecessor holding company, was admitted to the
AIM market of the London Stock Exchange in 2004.
For more information, please visit: www.phorm.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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