TIDMSAM 
 
For immediate release: 
 
                        Syndicate Asset Management plc 
 
                    ("Syndicate", "Company" or the "Group") 
 
TR-1: Notifications of Major Interests in Shares 
 
1. Identity of the issuer or the underlying issuer of   Syndicate Asset 
existing shares to which voting rights are attached:    Management plc 
 
2. Reason for notification (yes/no) 
 
An acquisition or disposal of voting rights                            Yes 
 
An acquisition or disposal of financial instruments which may result 
in the acquisition of shares already issued to which voting rights are 
attached 
 
An event changing the breakdown of voting rights 
 
Other (please specify):______________ 
 
3. Full name of person(s) subject to             Kestrel Opportunities, a cell 
notification obligation:                         of Guernsey Portfolios PCC 
                                                 Limited 
 
4. Full name of shareholder(s) (if different     As in 3 above 
from 3): 
 
5. Date of transaction (and date on which the    18 January 2011 
threshold is crossed or reached if different): 
 
6. Date on which issuer notified:                19 January 2011 
 
7. Threshold(s) that is/are crossed or reached:  Above 3% 
 
8: Notified Details 
 
A: Voting rights attached to shares 
 
Class/type Situation previous to   Resulting situation after the triggering 
of shares  the triggering          transaction 
           transaction 
If 
possible 
use ISIN 
code 
 
Number   Number of  Number of  Number of voting      Percentage of 
of       voting     shares     rights                voting rights 
shares   rights 
 
                               Direct       Indirect Direct Indirect 
 
Ordinary 40,000,000 40,000,000 55,000,000 55,000,000 Nil   3.05%     Nil 
Shares 
 
B: Financial Instruments 
 
Resulting situation after the triggering transaction 
 
Type of        Expiration     Exercise/       No. of voting      Percentage of 
financial      date           conversion      rights that may be voting rights 
instrument                    period/date     acquired (if the 
                                              instrument 
                                              exercised/ 
                                              converted) 
 
 
Total (A+B) 
 
Number of voting rights                 Percentage of voting rights 
 
55,000,000                              3.05% 
 
9. Chain of controlled undertakings through which the voting rights and /or the 
financial instruments are effectively held, if applicable: 
 
 
Proxy Voting: 
 
10. Name of proxy holder: 
 
11. Number of voting rights proxy 
holder will cease to hold: 
 
12. Date on which proxy holder will 
cease to hold voting rights: 
 
13. Additional information:             Notification using the total voting 
                                        rights figure of 1,804,015,296 
 
14 Contact name:                        Oliver Scott (Kestrel Partners) 
 
15. Contact telephone number:           0203 371 6100 
 
For further information please contact: 
 
Syndicate Asset Management Plc 
 
Mark Cheshire (Interim Group CEO) Tel: 020 7659 8069 
 
Cenkos Securities plc 
 
Stephen Keys/Julian Morse Tel: 020 7397 8900 
 
GTH Communications 
 
Toby Hall/Christian Pickel Tel: 020 3103 3903/3902 
 
 
 
END 
 

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