SDL Revolutionizes How Brands Measure Purchase Intent and Brand Advocacy with New Social Intelligence Solutions
12 May 2015 - 11:30PM
Business Wire
New Social Intelligence solutions
allow brands to improve customers’ experiences and accelerate
their journeys to becoming satisfied customers and enthusiastic
advocates
SDL (LSE: SDL) today announced two new solutions as part of
its social intelligence offering, Customer Journey Analytics and
Social Media Monitoring, as integral components of the SDL
Customer Experience Cloud. The patented set of Customer Journey
Analytics applications are built on the enhanced Social Media
Monitoring platform. The first set of analytic
applications include Brand Health Tracking, Campaign
Evaluation, Product Launch and Market Entry – enabling brands to
map customer journeys across 23 languages in real-time, improving
customer experience and ultimately increasing revenue.
With SDL Customer Journey Analytics
applications, traditional market research is forever changed
as brands can measure and enhance customer experiences across
all markets by analyzing online multilingual conversations and
converting social data into actionable insight in
real-time instead of months. The ability to cultivate a thriving
brand is delivered by understanding what drives consumer behavior,
converting prospects into customers and customers into passionate
advocates and evangelists that amplify marketing
efforts.
Marketers can optimize campaign effectiveness by understanding
which messages resonate with customers, what part of the customer
journey may need attention and the unique nuances between
markets around the world. The ability to identify best and
worst practices for effective product launches by analyzing what
factors have driven success or failure for competitors,
both domestically and internationally, gives brands a leg up on the
competition. By identifying which markets have the highest purchase
intent for a product category, brands can uncover market expansion
opportunities and set appropriate strategies to capitalize on the
potential ahead of their competition. With these applications,
brands can now measure key performance indicators that align with
desired business outcomes: improved customer experiences, higher
revenue and brand advocacy.
These new analytic applications are built on top of SDL’s Social
Media Monitoring platform, a leading solution in the industry
dating back to 2007, which has now been fully refreshed with the
latest big data technologies to support advanced analytics and
machine learning capabilities designed to analyze social media
conversations and accelerate the speed to insight for brands.
With SDL Social Media Monitoring, organizations have access to
billions of historical conversations, with millions added every day
from hundreds of thousands of social media sites around the globe.
Customer Journey Analytics leverages the scale and immediacy of
social data to measure purchase intent and brand advocacy globally
with the ability to drill down into the buying and advocacy
journeys to identify barriers and enablers and act on those
insights to maximize the customer experience and business
outcomes.
“SDL’s Social Intelligence solutions are transforming the
customer experience for brands,” said Mark Lancaster, CEO and
Founder of SDL. “Engaging customers in the moment is critical and
enabling marketers to have a clear understanding of where to invest
resources and tweak messaging based on cultural nuances or regional
language preferences allows brands to maximize the impact of their
efforts. By understanding what encourages consumers to listen, buy
and advocate, organizations can truly optimize and accelerate the
customer journey.”
With turn-key applications delivering instant insights to
customers, powered by an intelligent platform for analyzing social
media conversations and replacing traditional market
research, SDL’s Social Intelligence solutions provide:
- Speed: Data is indexed from
hundreds of thousands of social media sites and can be queried in
real-time.
- Intelligence: Data can be
analyzed across 23 languages with SDL’s natural language
processing, machine learning and proprietary machine translation
capabilities.
- Power: Built on industry-leading
big data technologies to scale to hundreds of petabytes of
information and millions of concurrent users.
- Better Business Results:
Patented analytic applications measure key performance indicators
that map to business objectives including purchase intent and brand
advocacy.
To learn more about SDL Social Intelligence solutions,
please visit our website and blog.
About SDL
SDL (LSE: SDL) is the leader in global customer
experience. With a completely integrated cloud solution for content
management, analytics, language and documentation, SDL solves the
complexity of managing your brand’s digital footprint as it grows
across multiple languages, cultures, websites, devices and
channels. Seventy-nine of the top 100 global companies trust SDL to
help them create authentic, in-context customer experiences that
drive demand and loyalty. SDL brings your brand to the world, and
the world to your brand. Learn more at SDL.com. Follow
SDL on Facebook and Twitter.
SDLJessica Hohn-Cabana, +1 508-353-3454jcabana@sdl.comorPAN
CommunicationsEmily Held/Jenny Gardynski, +1
617-502-4300sdl@pancomm.com
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