MAIDENHEAD, England,
Feb. 6, 2019 /PRNewswire/
-- SDL (LSE: SDL), a global leader in content creation,
translation and delivery, is pleased to announce that SDL Tridion
Sites has been recognized by independent analyst firm Ars Logica
among the leading two Web Content Management (WCM) platforms.
Capable of delivering omni-channel digital experiences and
continuous customer journeys worldwide across any language or
connected device, SDL Tridion Sites moved up the scorecard
following key enhancements and new functionality added in 2018,
outranking Adobe Experience Manager Sites. Alongside this
prestigious analyst ranking, SDL's strong market momentum continues
with recent confirmation that it's now powering 90 top 100 global
brands* with its content management and language solutions,
representing the broadest sets of feature-rich functionality
available on the market.
Ars Logica's Compass Guide Consolidated Vendor Scorecard to
WCM, published in Q1 2019, assessed and compared 16 leading WCM
platforms for business and technical capabilities, and named SDL
Tridion Sites in the top two platforms. Ars Logica identified five
ways SDL Tridion Sites stands out from other leading WCM
platforms:
- SDL Tridion Sites offers global brands "superb enterprise tech
stack leverage (co-ranked first of all the platforms evaluated),
due partly to SDL's longstanding installed base of customers
representing the largest of global web presences."
- Offers extreme scalability (ranked first of all platforms
evaluated). Ars Logica attributes this strength to SDL's
"historical presence in the most complex of WCM
implementations."
- SDL Tridion Sites contains "excellent content marketing tools",
alongside tighter integration with the overall SDL Tridion DX
suite. This opens up the technology to both technical and
non-technical users across a company.
- SDL remains the "undisputed WCM market leader in
globalization/localization technologies," and SDL's expertise in
these areas influences all of its products, enabling brands to
deliver digital content in any language.
- SDL Tridion Sites is particularly well-suited to "global
enterprise deployments with rigorous brand management and digital
marketing requirements." It helps brands create, manage and deliver
the vast amounts of information and content needed to engage with
global audiences.
"SDL has gained ground on the overall WCM market in the past
year, opening up its platform to a wider business audience and
making it easier for non-technical stakeholders to create effective
campaigns," said Tony White,
Founder, Ars Logica. "SDL Tridion Sites shines in its technical
distinction – its ability to integrate into complex ecosystems and
to manage the fine nuances of content/context-dependent
environments. Given its leadership in language technologies, SDL
Tridion Sites should be a top consideration for multinational
corporations facing the challenge of managing and marketing their
online brands across geographies, languages, and
channels."
Based on Ars Logica's independent research, including customer
interviews, implementation monitoring, internal knowledge base and
hands-on product testing, SDL Tridion Sites leads the market in
enterprise stack leverage and scalability in the analyst firm's
Consolidated Vendor Scorecard:
Ars Logica's report also highlights recent enhancements to SDL
Tridion Sites 9.0, released in November
2018, including the availability of mature cloud, hybrid and
Content as a Service (CaaS) models. The recent introduction of
Elasticsearch within the platform's micro services-based
architecture was also recognized by the analyst firm, alongside
Adaptive BluePrinting, which provides a templated approach for
building and adapting local country and brand websites. The
addition of Instant Site is also a dramatic expansion of the idea
of templating, allowing non-technical users to quickly create
sophisticated websites (campaign sites or country sites).
"We've looked at customers' content challenges and focused our
development on areas that will make a practical difference," said
Jim Saunders, Chief Product Officer,
SDL. "And it's clearly working – we're now powering the top 90
brands, and are recognized among the top two leading WCM platforms.
It's testament to our relentless focus on giving customers access
to the latest technological breakthroughs from across our range of
content management and language solutions."
SDL Tridion Sites is a web content management system built for
global organizations that know content is a critical business
asset. Part of SDL Tridion DX (which also includes SDL Tridion
Docs, a structured content management system), the platform
provides the scalability organizations need for global content
deployment while supporting rigorous brand management, marketing
agility and flexible delivery of both marketing content and DITA
based product information. With 90 of the top 100 global brands as
SDL customers, SDL can solve today's disconnection between content
creation, translation and delivery.
To read Ars Logica's evaluation of SDL Tridion Sites 9.0 please
click here. To view an overview of the 16 key WCM vendors and their
scores please click here.
Notes to Editors:
*Source: Interbrand's 2018 Best Global Brands Report.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 90 of the top 100 global companies work with and trust us
on SDL.com. Follow us
on Twitter, LinkedIn and Facebook.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/ars-logica-names-sdl-tridion-sites-in-top-two-leading-wcm-platforms-300790619.html
SOURCE SDL plc